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  • Gabriella, an international exchange student from Switzerland studying at the Hang Seng University of Hong Kong, had the opportunity to support Bigelius, a Swedish skincare brand, at the Cosmoprof Asia expo.  At this prestigious event, she gained hands-on experience in all aspects of the expo preparation, including booth setup, interaction with visitors, product promotion and customer services. Not only did she acquire practical experiences from industry professionals on recruiting partners, negotiating and connecting with customers, but also earned first-hand exposure to the importance of global marketing in building a successful brand.    As a token of appreciation, she and her teammates… Read more...
    A group of BBA-MKT students attended the prestigious “HKMA/ViuTV & Now TV Awards for Marketing Excellence 2023” award seminar on September 5, 2023. This event proved to be an invaluable experience, providing the students with practical and useful insights into the marketing industry. Throughout the seminar, the students had the opportunity to learn from renowned industry experts and professionals. They were exposed to various case studies, success stories, and practical examples, enabling them to witness how marketing strategies are applied in real-world scenarios.… Read more...
    The Department of Marketing hosted a gala on the 28th of June, themed“The Future of Marketing”. We invited 6 graduates from different classes and industry leaders to share their opinions about the future development of the workplace with our students. Each speaker shared their perspectives about the subject from their own professional field, specifically the influence of Artificial Intelligence, the hardships of entrepreneurship, and some of the preparations that students should do to be better prepared for joining the workplace. Ms. Wendy Suen, Head of Talent Solutions from ConnectConsult mentioned that“Recruiters use AI systems to screen candidates’ CVs.  Having the… Read more...
    On April 18, 2023, the Department of Marketing hosted a group of 71 students from the Institution of Vocational Education Kwun Tong (IVE-KT) for a half-day visit.  In addition to giving a brief introduction of the BBA-MKT and BBA-GB programme, the IVE students were given a tour of the campus, an opportunity to experience a taste of U-life, and a glimpse of the range of opportunities available to them in preparation for their future career. Special thanks to MKT students Lizel Kwok, Vincent Lau and Lori Choi who enthusiastically shared their experience and how they were benefited from their involvement… Read more...
    A sharing talk led by our community leader Teresa Tsien, former Professor of Practice (Gerontology) of the Department of Applied Social Sciences in PolyU, was held on 23 February 2023. The event provided people insight into the immense potential of the emerging silver market. Attendees gained a valuable understanding of the characteristics and significance of this market. … Read more...
    An Interview Skills Training Workshop was held in the Salesian English School on 18 January, with Dr Fanny CHAN, Head of the Department of Marketing as a guest speaker.  On that day, a mock interview together with a feedback session were conducted. In addition to pointing out the room for improvement which had been identified earlier in the interview, Dr Chan also highlighted some key attributes that the interviewers are looking for, the Dos and Don’ts during an interview, as well as preparation work needed, hoping to grant students an edge over the others in this fierce competition for university… Read more...
    The Mentorship Program 21/22 launched by the Department of Marketing has reaped abundant positive feedback from both mentors and mentees, despite being in its first year of operation. On 25 November, a full stop was drawn for this one-year program with a closing ceremony, which came as a perfect conclusion, thanks to two outstanding alumni, Crystal Lai and Stephanie Tsang, who shared with us their experiences on career planning. Crystal Lai, with her stories of starting a leathercraft business while giving private piano lessons, proved that one can definitely flourish in multiple fields at the same time, as long as… Read more...
    The HSUHK Information Day this year was a huge success for the University as well as for the Department of Marketing. Our career talk and programme introduction session both attracted record attendance while the Department’s booth was fully packed with parents and students throughout the day. With an aim to help prospective students understand their future career, a talk entitled The Future of Marketing Jobs was organized featuring Mr Tristan SHING, Head of Marketing of JobsDB.  In his presentation, parents received valuable information such as the employment prospects, pay trends and employers’ expectations on marketing graduates.  While the seminar room… Read more...
    HSUHK welcomed a group of young guests from the St. Teresa Secondary School on 17th October 2022. An array of fascinating activities including the Advertising & IMC: Creative Brief Workshop, Behaviour Laboratory and Virtual Reality and Big Data Analytics Laboratory tasting sessions were arranged. At the workshop, Dr. Fanny Chan guided our Marketing students to work with the secondary school students to develop a creative brief and create posters promoting their self-designed products. Other than elementary advertising concepts, our students also shared their lives as university students to the young guests. Being of similar ages, two groups of youngsters knew… Read more...

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    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
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