2015/16 Marketing Seminar 4: CEO Career Talk “Ad-Volution”
- Written by Benjamin Yau
- Published in Marketing News
- Permalink
The CEO Talk on 30 Mar 2016 featured Mr Ray Wong, CEO of a leading media agency, PHD Hong Kong. Mr Wong shared his newest insights into today’s rapidly changing advertising industry with HSMC students and staff.
Mr Wong discussed three key trends in the advertising industry: (1) from few to many media platforms, (2) from mass communication to personal communication, and (3) from creating advertisements to creating content. During the talk, he also recounted and analysed several successful campaigns led by his team.
Mr Ray Wong shared his insights into the marketing communication business
Souvenir presentation by Dr Haksin Chan, Head of the Department of Marketing
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