Programme Information

Programme Objectives

1.      Nurture students’ sense of effective management in entrepreneurial organisations;

2.      Equip students with the management skills and entrepreneurial qualities to start and manage business effectively;

3.      Enhance students’ knowledge in the functional areas of business, such as accounting, finance and marketing, that is           essential in managing entrepreneurial organisations;

4.      Develop students’ ability to think creatively and solve business problems;

5.      Advance students’ interpersonal and communication skills especially in team-based settings; and

6.      Systematise students’ knowledge and skills for business planning and project implementation.

Programme Intended Learning Outcomes (PILOs)

Upon completion of the Programme, students should be able to:

1.      Apply concepts, principles, theories and philosophies underpinning the broad area of entrepreneurial management;

2.      Critically examine the financial issues and their implications for managing entrepreneurial organisations;

3.      Evaluate the key concepts in accounting and how they are applied to entrepreneurial organisations;

4.      Research and analyse the latest trends of marketing in entrepreneurial organisations;

5.      Reflect upon the roles of creativity in entrepreneurship;

6.      Communicate effectively and solve problems with peers and work groups; and

7.      Prepare, systematise and implement business plans and entrepreneurial management projects.


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