In 2019 our annual conference was successfully staged in Cebu, the Philippines. At that time no one would have thought that this would have been our last face-to-face conference for several years. Now, almost three years on, the World is still grappling with the latest variants of Covid 19 and their impact on international business. It is estimated that global foreign direct investment diminished by over 40% in 2021 alone. Indeed, the virus has forced companies to search for new ways to survive and be successful. Those equipped with proactive, innovative, and carefully managed risk-taking behaviour are likely to stay afloat and may even grow in such turbulent conditions.
At AIB Asia Pacific, we think that under such harsh conditions, perhaps only the most flexible and resilient of businesses will be able to prosper and battle to survive. In such a volatile and uncertain environment, it is important for firms conducting international business to integrate and consolidate their resources, as well as remain positive. The extent of such effective resource integration and business resilience could well influence the survival (or failure) of international business ventures.
Moreover, the Covid-19 crisis has presented unique opportunities for international businesses that have engaged and invested in digitalisation. It is expected that the role of digitally enabled internationalising businesses i.e., born digitals has become more prevalent during the pandemic and this trend is likely to continue in the near future. It is therefore timely for international business practitioners and scholars to learn more about firms’ digitalisation, and how this may contribute to the sustainability of international business ventures.
At this year’s conference, we particularly welcome contributions in these areas, as we seek to shed further light on resilience and sustainability for international businesses in the current climate. A Chinese track will be organized at this year’s conference.
2022 AIB Asia Pacific Regional Conference Committee