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  • 2015/16 Marketing Seminar 1

    A research seminar was organised by the Department of Marketing on 29 October 2015. The first presentation,“Does Third-party Logistics Create a Synergistic Effect on Firm Performance?” was delivered by Dr Kenneth Kwong, Assistant Professor of the Department of Marketing. The second presentation topic was “The Effect of Prior Disclosure of Product Placement in Movies”, delivered by Dr Fanny Chan, Assistant Professor of the Department of Marketing. The audience interacted actively with the presenters throughout the seminar.

    20151029_1

    Dr Kenneth Kwong’s lively presentation

    20151029_2

    Dr Fanny Chan illustrated the concept of product placement with practical examples

    motopress-ce-save-in-version:
    2.0.3

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