• Special Panel Session

    Shaping the Teaching of International Business: Exploring the Impact of AI and the Metaverse

    Panel ChairProfessor Bodo B. Schlegelmilch

    Professor Emeritus, WU Vienna, Austria, and
    Bualuang ASEAN Chair, Thammasat University, Thailand
    PanelistsDr Herbert Sima

    Subject Group Lead in Marketing,
    The University of Auckland Business School, New Zealand
    Asst. Prof. Surat Teerakapibal

    Vice-Rector for Administration (The Prachan) and International Affairs,
    Thammasat University, Thailand
    Asst. Prof. Yupin Patarapongsant

    Head of Behavioral Research and Informatics in Social Sciences Research Unit,
    SASIN Graduate Institute of Business Administration,
    Chulalongkorn University, Thailand

    With the rapid advancement of technology, the integration of artificial intelligence (AI) and the emergence of the Metaverse have become prominent forces reshaping various industries, including education. In this session, academics from diverse geographical locations will delve into the intersection of AI, the Metaverse, and the teaching of international business.

    Panelists will discuss the transformative potential of AI and the Metaverse in shaping the teaching of international business. It will explore how these technologies can transform pedagogical approaches, curriculum development, student engagement, and the overall learning experience. Specifically, the panelists will look into the potential of AI to enhance personalized learning, real-time feedback and lead to more effective educational outcomes. In terms of the Metaverse, the Panel will illustrate how it can revolutionize international business education by providing immersive simulations, global collaborations, and experiential learning opportunities. Finally, as AI and the Metaverse increasingly shape the teaching of international business, the panel also addresses some of the ethical considerations and challenges.

    Buddhism Meets Business: Exploring Implications of Buddhism on Business beyond Culture

    Panel ChairAssistant Prof. Hee-Chan Song

    SASIN Graduate Institute of Business Administration, Chulalongkorn University, Thailand
    PanelistsAssociate Prof. Krittinee Nuttavuthisit

    SASIN Graduate Institute of Business Administration, Chulalongkorn University, Thailand
    Deputy Director Nick Pisalyaput

    SASIN Graduate Institute of Business Administration, Chulalongkorn University, Thailand

    International Business (IB) research have long explored the relationship between culture and business. Culture serves as a major informal institution in that it provides a set of legitimate behavioral patterns and mindsets to individuals. In particular, culture derived from religion plays a pivotal role of behavioral and ethical codes. Business cannot be free from the cultural influence, as doing business per se is a collective action organized by individuals in a cultural space. In Thailand and continental Southeast Asia, it is Buddhism that has shaped national economic philosophy, business system, and organizational culture.

    In this session, we focus on Buddhism, but go beyond such cultural impact. We will discuss how Buddhism can impact business and management in general. First, we will discuss the sufficiency economic philosophy (SEP) promoted by Rama IX, the previous king of Thailand. SEP is widely known as Thai’s version of sustainability framework. We will share our ideas of how Buddhism shapes SEP and discuss its implication on management studies. Second, we will then cover the concept of mindfulness and its implication.

    This panel session lasts 1 hour and 30 minutes. For the first 20 minutes, panel chairs will provide an overview of this session. Then, panelists will discuss SEP and mindfulness for the nest 40 minutes. The remaining 20 minutes will be a Q&A session.


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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