In December 2020, Mr Eric Chee (Associate Head, Department of Marketing) published a case study with a team of three HSU students in Academy of Asian Business Review (Vol. 6, No. 2, pp. 55-80). Prior to the publication, Mr. Chee led the team to the Top Ten of The World Asian Business Case Competition 2020* and was honoured with the Best Advisor Award.
*Hundreds of teams from around the world (spanning eight time zones) participated in this global case competition.
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