Upcoming Symposium- Word of Web and Digital Marketing in the Chinese Context

[Website] Word of Web and Digital Marketing in the Chinese Context 中港網絡口碑與營銷研討會


You are cordially invited to join a symposium titled “Word of Web and Digital Marketing in the Chinese Context” (中港網絡口碑與營銷研討會) to be held on 25-26 July 2019. This symposium features prominent scholars and practitioners on word-of-mouth from Hong Kong, Mainland China and the USA. It is funded by the Research Grants Council (RGC) of Hong Kong SAR (UGC/IIDS14/B03/18) and hosted by the Department of Marketing, The Hang Seng University of Hong Kong.

Date: 25-26 July 2019 (Thur – Fri)
Venue: Fung Yiu King Hall, Block A, The Hang Seng University of Hong Kong (campus map)
Online Registration: To-be announced

Special Issue in Journal of Global Marketing (JGM)

This symposium is intended to facilitate intellectual exchange between researchers and practitioners across different regions and disciplines. Toward this end, a special issue devoted to the symposium theme will be published in Journal of Global Marketing (JGM). Two of the organizers at the symposium, Haksin Chan and Morgan Yang (both from The Hang Seng University of Hong Kong), will be the co-editors of this special issue.

Speakers

Panoramic and Prescriptive Marketing Model Driven by Big Data in Consumer Market
Prof HUANG Minxue (Wuhan University, China)
Prof Huang is a professor, and associate department head in Department of Marketing, Wuhan University. Prof Huang has had four projects in the areas of Word-of-Mouth Communication funded by the Natural Science Foundation of China. His work has been published in major leading marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Research, European Journal of Marketing, and Journal of Interactive Advertising. He has written a number of books on e-marketing and e-commerce published by renowned publishers such as Peking University Press, Wuhan University Press, Higher Education Press and China Machine Press. His current research interests concern user-generated content in the context of social shopping.

Private Messaging or Public Sharing in Social Media? Matching Communication Approach to Message Appeal for Advertising Effectiveness
Prof ZENG Fue (Wuhan University, China)
Prof Zeng is a professor in the Department of Marketing, Wuhan University. Prof Zeng has two research projects in the area of Word-of-Mouth Communication funded by the Natural Science Foundation of China. Her work has been published in journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Industrial Marketing Management, Journal of Business Ethics, and Journal of Interactive Advertising. Her current research projects focus on the interaction among members of online brand communities.

Family Ownership and The Development of Web Firms in Asian Collectivistic Cultures
Prof LI Ji (Shenzhen University, China)
Prof Li is a visiting professor in Shenzhen University. He is also a tenured full professor in Hong Kong Baptist University. He received his Ph.D. in Management from University of Toronto. His research interests include strategic management, international business, technological innovations and organizational creativity.  He has published over 70 journal articles, including Journal of International Business Studies, Strategic Management Journal, Journal of Product Innovation Management, and Industrial Marketing Management.

Paradox of Influential: Brand-and-Deal-Content Sharing of Social Hubs in Friends Network
Prof WANG Feng (Hunan University, China)
Prof Wang is an associate professor in the Department of Marketing at Hunan University. Prof. Wang has two research projects in the area of Word-of-Mouth Communication funded by the Natural Science Foundation of China. His work has been published in journals such as Journal of Marketing and Journal of Retailing. His current research projects focus on the neutral user-generated content.

The Effects of Menstrual Cycle on Women’s Self-disclosure Behavior: The Content Analysis on Individual’s Social Media Information
Prof CHEN Rui (Xiamen University, China)
Prof Chen is an Associate Professor in Marketing in Xiamen University. He received his Ph.D from Tsinghua University. He is also visiting scholar at Columbia University. His research interests lie in social media marketing and online marketing. Prof Chen’s research has been published in the top-tier marketing and hospitality journals such as Journal of Consumer Psychology and International Journal of Hospitality Management.

Social Crowding Effect in E-WoM: Based on Context Collapsed Theory
Prof GUO Yulang (Guangdong University of Finance and Economics, China)
Prof Guo is an assistant professor in the Department of Marketing at Guangdong University of Finance and Economics. He received best paper awards in 2015 Annual Conference of JMS China Marketing Science. His recent research project was funded by the National Natural Science Foundation of China. His work has been published in Journal of Marketing Science. His research interests lie in eWOM and sensory marketing in online environment.

“What we know and what we need to know about eWOM research: A Review and Research Agenda”
Prof CHEUNG M.K. Christy (Hong Kong Baptist University, Hong Kong)
Prof Cheung is an Associate Professor of Information Systems and e-Business Management and the Director of Research Postgraduate Programme of School of Business at Hong Kong Baptist University. Her research interests include Technology Use and Well-Being, Social Media, Data Analytics and IS Security. She has published more than 150 refereed articles in international journals and conference proceedings, including Decision Support Systems, Information & Management, Journal of Information Technology, Journal of Management Information Systems, Journal of the Association for Information Science and Technology, MIS Quarterly and among others. She is the top 5% IS scholars in the world publishing in the 11 High-Impact IS Journals (2005-2014).

Her academic leadership roles including being the Editor-in-Chief of Internet Research – an SSCI journal with an impact factor of 3.838 in 2017. She has also served in many different Senior Editor and Associate Editor roles for several core IS journals, including Decision Support Systems, Information & Management, Information Systems Journal, and others. She is the President of the Association for Information Systems (AIS-Hong Kong Chapter) since 2017. She has served as Conference Chair and Track Chair in leading IS conferences (e.g., ICIS, ECIS, AMCIS, and PACIS). She has also been invited to give keynote speech, panel discussion, and invited seminars in Canada, China, Denmark, Germany, Portugal, Taiwan and the United States.

Social Crowding Boosts Brand Attachment
Prof HUANG Zhongqiang (The University of Hong Kong, Hong Kong)
Prof Huang is an Assistant Professor of Marketing at the University of Hong Kong. He is generally interested in the effects of the emotions and feelings that individuals happen to be experiencing at the time they make a product decision on the nature of this decision. His research has been published in the top-tier marketing and psychology journals such as Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Experimental Social Psychology.

The Demand and Supply of Consumer Communication on the Internet
Prof CHEN Yujen (Lingnan university of Hong Kong, Hong Kong)
Prof Chen is an associate professor in the Department of Marketing and International Business at Lingnan University. Prof Chen has two funded GRF projects in the areas of Word-of-Mouth Communication. His work has been published in Journal of Marketing Research and Journal of Consumer Psychology. His current research projects focus on the online reviews, persuasion knowledge, and online consumer communication.

How Broadcasting versus Narrowcasting on Social Media Affects Consumer Memory?
Prof HUANG Li  (Hofstra University, USA)
Prof Huang is an Assistant Professor in Marketing and International Business at Frank G. Zarb School of Business in Hofstra University. She received her Ph.D in Business Administration from the Darla Moore School of Business, University of South Carolina in 2017. Dr. Huang’s research examines how the social sharing influences consumer memories and decisions. Her research has been published in the top-tier marketing journals such as Journal of Consumer Research and International Journal of Research in Marketing. These accomplishments have earned her recognition as a 2016 Breakthrough Graduate Scholar at the University of South Carolina, 2017 Rising Star Award and 2017 Mathew Joseph Emerging Scholar Award from the American Marketing Association.

Content Marketing on China’s Social Media: The Challenges from Traffic Acquisition and User Adhesiveness
Dr XU Shen (CEO of Lady Britannia)
Prof  Xu, is the Co-founder & CEO of Lady Britannia (英國報姐) (Beijing Xuan Yuan Culture Media Ltd.), a leading social media brand in China with over forty millions of followers across online platforms. He also founded Hong Kong Recruit (香港求職), the largest job seeking social media brand in Hong Kong on WeChat and Weibo. Prof Xu received his Ph.D. in Marketing from City University of Hong Kong. His research published in top Marketing journals such as Journal of Business Research, Industrial Marketing Management and Journal of Informetrics.

This Symposium was fully supported by a grant from the Research Grants Council of Hong Kong, China (Project No. UGC/IIDS14/B03/18).

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