{"id":19978,"date":"2025-06-03T23:45:49","date_gmt":"2025-06-03T15:45:49","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/biography\/professor-yuxin-chen\/"},"modified":"2026-01-24T21:40:28","modified_gmt":"2026-01-24T13:40:28","slug":"professor-yuxin-chen","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/","title":{"rendered":"Professor Yuxin CHEN"},"content":{"rendered":"\n<p>Professor Yuxin Chen joined New York University in July 2013 as the Global Network Distinguished Professor of Business at NYU Shanghai, with an affiliation with NYU Stern Marketing. Professor Chen was previously a professor at the Kellogg School of Management at Northwestern University, in addition to teaching at NYU Stern for a decade earlier in his career. Professor Chen&#8217;s primary research areas include competitive strategies, data-driven marketing, Internet marketing, pricing, retailing, structural empirical models, Bayesian econometric methods and behavioral economics. Professor Chen currently serves as Associate Editor for the\u00a0<em>Journal of Marketing Research<\/em>,\u00a0<em>Management Science<\/em>,\u00a0<em>Marketing Science<\/em>\u00a0and\u00a0<em>Quantitative Marketing and Economics<\/em>. He also serves as a Senior Editor for\u00a0<em>Production and Operations Management Journal (POMS)<\/em>\u00a0and\u00a0<em>Customer Needs and Solutions (CNS)<\/em>.<br\/><\/p>\n","protected":false},"featured_media":11824,"template":"","meta":{"_acf_changed":false},"biography-group":[312,319],"class_list":["post-19978","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-advisory-board","biography-group-department-of-marketing-advisory-board-members"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Yuxin CHEN - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Yuxin CHEN - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Professor Yuxin Chen joined New York University in July [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-24T13:40:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/yuxin_chen_pic01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"127\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/\",\"name\":\"Professor Yuxin CHEN - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/yuxin_chen_pic01.jpg\",\"datePublished\":\"2025-06-03T15:45:49+00:00\",\"dateModified\":\"2026-01-24T13:40:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/yuxin_chen_pic01.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/yuxin_chen_pic01.jpg\",\"width\":127,\"height\":144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/professor-yuxin-chen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Professor Yuxin CHEN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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