{"id":31190,"date":"2026-08-28T10:23:24","date_gmt":"2026-08-28T02:23:24","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=31190"},"modified":"2026-09-01T15:25:32","modified_gmt":"2026-09-01T07:25:32","slug":"dr-hongye-sun","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-hongye-sun\/","title":{"rendered":"Dr Hongye SUN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dr SUN is passionate about integrating marketing theory and technological innovations into real business practice to make the business world better. His research pipeline includes two streams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social ties and tech adoption in salesforce\u00a0(e.g., informal networks, AI integration)<\/li>\n\n\n\n<li>Marketing decision-making in healthcare\u00a0(e.g., visual biases, aesthetic paying)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of his current projects involve collaborations with leading industry partners across healthcare, high-tech, retail, and education sectors. Through his dean-level advisors from top business schools in North and South China, along with personal connections, he has established partnerships with eight companies. He primarily use field experiments, causal inference, and machine learning, complemented by lab and survey methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":31648,"template":"","meta":{"_acf_changed":true},"biography-group":[142],"class_list":["post-31190","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Hongye SUN - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-hongye-sun\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Hongye SUN - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr SUN is passionate about integrating marketing theory [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-hongye-sun\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T07:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/Hongye1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"346\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/\",\"name\":\"Dr Hongye SUN - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Hongye1.jpg\",\"datePublished\":\"2026-08-28T02:23:24+00:00\",\"dateModified\":\"2026-09-01T07:25:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Hongye1.jpg\",\"contentUrl\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Hongye1.jpg\",\"width\":346,\"height\":461},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/dr-hongye-sun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography-group\\\/faculty\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u5e02\u573a\u5b66\u7cfb\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/biography-group\\\/faculty\\\/department-of-marketing-faculty\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Dr Hongye SUN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/#website\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hans\\\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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