{"id":3439,"date":"2025-06-07T17:55:22","date_gmt":"2025-06-07T09:55:22","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3439"},"modified":"2026-03-02T17:42:51","modified_gmt":"2026-03-02T09:42:51","slug":"dr-rita-yip","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/","title":{"rendered":"Dr Rita YIP"},"content":{"rendered":"\n<p>Dr Rita Yip is an associate professor at the department of Accountancy and the programme director of BBA-Professional Accountancy. Her research interests include financial reporting and corporate governance in international and emerging markets. She has published her research in The Accounting Review, Journal of Banking and Finance, Accounting and Business Research, Accounting, Auditing and Accountability Journal. Dr Yip has taught courses in financial accounting, intermediate accounting and financial statement analysis. Dr Yip is a fellow member of Association of Chartered Certified Accountants (FCCA). She obtained her PhD in Accountancy from the Chinese University of Hong Kong.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":3440,"template":"","meta":{"_acf_changed":true},"biography-group":[136,134],"class_list":["post-3439","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-department-of-accountancy-faculty","biography-group-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Rita YIP - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Rita YIP - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr Rita Yip is an associate professor at the department [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T09:42:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/ACY-Dr-YIP-Wing-Yue-Rita_2-e1750390791209.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/\",\"name\":\"Dr Rita YIP - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/ACY-Dr-YIP-Wing-Yue-Rita_2-e1750390791209.jpg\",\"datePublished\":\"2025-06-07T09:55:22+00:00\",\"dateModified\":\"2026-03-02T09:42:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/ACY-Dr-YIP-Wing-Yue-Rita_2-e1750390791209.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/ACY-Dr-YIP-Wing-Yue-Rita_2-e1750390791209.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-rita-yip\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr Rita YIP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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