{"id":3514,"date":"2025-06-07T22:28:38","date_gmt":"2025-06-07T14:28:38","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3514"},"modified":"2025-07-16T09:26:56","modified_gmt":"2025-07-16T01:26:56","slug":"mr-eric-chee","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/","title":{"rendered":"Mr Eric CHEE"},"content":{"rendered":"\n<p>Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.<br><\/p>\n","protected":false},"featured_media":3844,"template":"","meta":{"_acf_changed":true},"biography-group":[166,134,142],"class_list":["post-3514","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-associate-department-head-department-of-marketing-faculty","biography-group-faculty","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mr Eric CHEE - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr Eric CHEE - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Mr. Eric Chee is a Principal Lecturer, Programme Direct [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T01:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-CHEE-Yiu-Fai-Eric_2-e1749471750791.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1441\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/\",\"name\":\"Mr Eric CHEE - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-CHEE-Yiu-Fai-Eric_2-e1749471750791.jpg\",\"datePublished\":\"2025-06-07T14:28:38+00:00\",\"dateModified\":\"2025-07-16T01:26:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-CHEE-Yiu-Fai-Eric_2-e1749471750791.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-CHEE-Yiu-Fai-Eric_2-e1749471750791.jpg\",\"width\":1441,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-eric-chee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mr Eric CHEE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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