{"id":3531,"date":"2025-06-07T23:28:37","date_gmt":"2025-06-07T15:28:37","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3531"},"modified":"2025-09-26T17:48:59","modified_gmt":"2025-09-26T09:48:59","slug":"dr-kevin-zeng","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/","title":{"rendered":"Dr Kevin ZENG"},"content":{"rendered":"\n<p>Dr Zeng received his doctoral degree from the Hong Kong University of Science and Technology. His research interests include consumer psychology, digital marketing, and sustainable business strategy. His published research appears in a variety of journals, including European Journal of Marketing, Journal of Business Research, International Marketing Review, International Journal of Hospitality Management, and Business Strategy and the Environment.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":3532,"template":"","meta":{"_acf_changed":true},"biography-group":[134,142],"class_list":["post-3531","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-faculty","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Kevin ZENG - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Kevin ZENG - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr Zeng received his doctoral degree from the Hong Kong [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T09:48:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-ZENG-Jing-Kevin_1-e1749310108614.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/\",\"name\":\"Dr Kevin ZENG - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-ZENG-Jing-Kevin_1-e1749310108614.jpg\",\"datePublished\":\"2025-06-07T15:28:37+00:00\",\"dateModified\":\"2025-09-26T09:48:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-ZENG-Jing-Kevin_1-e1749310108614.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-ZENG-Jing-Kevin_1-e1749310108614.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kevin-zeng\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr Kevin ZENG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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