{"id":3535,"date":"2025-06-07T23:34:03","date_gmt":"2025-06-07T15:34:03","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3535"},"modified":"2025-08-19T10:59:40","modified_gmt":"2025-08-19T02:59:40","slug":"dr-kelvin-ho","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/","title":{"rendered":"Dr Kelvin HO"},"content":{"rendered":"\n<p>Dr Ho has over ten-year experience in top management positions of multinational information technology and restaurant chain. In his PhD research, he conceptualised the consumers\u2019 virtual community behaviours. The research examined the significance of distinct determinants in driving self-disclosure (posting) and non-self-disclosure activities (viewing). The research findings improve the understanding of the Commitment-Trust Theory and MOA Theory in the context of virtual communities, which may serve as operational guidelines to practitioners, promoting member participation in posting and\/or viewing and allowing their virtual communities to achieve or sustain success.<\/p>\n","protected":false},"featured_media":3855,"template":"","meta":{"_acf_changed":true},"biography-group":[134,142],"class_list":["post-3535","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-faculty","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Kelvin HO - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Kelvin HO - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr Ho has over ten-year experience in top management po [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T02:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HO-Kwok-Wai-Kelvin_2-e1749473083347.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/\",\"name\":\"Dr Kelvin HO - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HO-Kwok-Wai-Kelvin_2-e1749473083347.jpg\",\"datePublished\":\"2025-06-07T15:34:03+00:00\",\"dateModified\":\"2025-08-19T02:59:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HO-Kwok-Wai-Kelvin_2-e1749473083347.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HO-Kwok-Wai-Kelvin_2-e1749473083347.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/dr-kelvin-ho\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr Kelvin HO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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