{"id":3545,"date":"2025-06-07T23:48:12","date_gmt":"2025-06-07T15:48:12","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3545"},"modified":"2026-03-06T17:10:41","modified_gmt":"2026-03-06T09:10:41","slug":"mr-roy-ying","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/","title":{"rendered":"Mr Roy YING"},"content":{"rendered":"\n<p>Roy Ying is a PhD candidate in the final stage of his doctoral research at Curtin University, focusing on employees as brand influencers. He holds an MSc in Corporate Governance from Hong Kong Baptist University and a Bachelor of Commerce from the University of British Columbia.<\/p>\n\n\n\n<p>Roy volunteers as Co-Chair of the Advocacy and Policy Research Committee at the Hong Kong Institute of Human Resource Management, where he leads industry research initiatives that inform government policy development on workforce and human resource matters.<\/p>\n\n\n\n<p>Before joining academia, Roy had over 30 years of professional experience spanning corporate communications, public affairs, CSR, and stakeholder management with senior roles at MTR Corporation, Jardine Matheson, HK Trade Development Council, HK General Chamber of Commerce, and the Royal Institution of Chartered Surveyors. <\/p>\n\n\n\n<p>Roy is a regular media commentator on marketing and management issues. He writes columns for <em>China Daily<\/em> (Hong Kong edition), <em>E-Digest Hong Kong<\/em>, and <em>CTgoodjobs.hk<\/em>, and contributes to <em>South China Morning Post<\/em>, <em>Mix Meeting Magazine<\/em>, and <em>Master Insight<\/em>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":3546,"template":"","meta":{"_acf_changed":true},"biography-group":[134,142],"class_list":["post-3545","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-faculty","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mr Roy YING - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr Roy YING - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Roy Ying is a PhD candidate in the final stage of his d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T09:10:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/\",\"name\":\"Mr Roy YING - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg\",\"datePublished\":\"2025-06-07T15:48:12+00:00\",\"dateModified\":\"2026-03-06T09:10:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2a\u4eba\u7b80\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b66\u4eba\u5458\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mr Roy YING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. Investing in knowledge.\",\"publisher\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#organization\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png\",\"width\":833,\"height\":200,\"caption\":\"School of Business - The Hang Seng University of Hong Kong\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\",\"https:\/\/www.instagram.com\/sbus_hsuhk\/\",\"https:\/\/www.linkedin.com\/company\/hsuhk-business-school\/posts\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mr Roy YING - School of Business - The Hang Seng University of Hong Kong","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/","og_locale":"zh_CN","og_type":"article","og_title":"Mr Roy YING - School of Business - The Hang Seng University of Hong Kong","og_description":"Roy Ying is a PhD candidate in the final stage of his d [&hellip;]","og_url":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/","og_site_name":"School of Business - The Hang Seng University of Hong Kong","article_publisher":"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/","article_modified_time":"2026-03-06T09:10:41+00:00","og_image":[{"width":1440,"height":1920,"url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/","url":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/","name":"Mr Roy YING - School of Business - The Hang Seng University of Hong Kong","isPartOf":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage"},"image":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage"},"thumbnailUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg","datePublished":"2025-06-07T15:48:12+00:00","dateModified":"2026-03-06T09:10:41+00:00","breadcrumb":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#primaryimage","url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg","contentUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-YING-Fai-Roy_1-e1749311284305.jpg","width":1440,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/mr-roy-ying\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"\u4e2a\u4eba\u7b80\u4ecb","item":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography\/"},{"@type":"ListItem","position":3,"name":"\u6559\u5b66\u4eba\u5458","item":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/biography-group\/faculty\/"},{"@type":"ListItem","position":4,"name":"Mr Roy YING"}]},{"@type":"WebSite","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#website","url":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/","name":"School of Business - The Hang Seng University of Hong Kong","description":"Global thinkers. Investing in knowledge.","publisher":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#organization","name":"School of Business - The Hang Seng University of Hong Kong","url":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png","contentUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png","width":833,"height":200,"caption":"School of Business - The Hang Seng University of Hong Kong"},"image":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/","https:\/\/www.instagram.com\/sbus_hsuhk\/","https:\/\/www.linkedin.com\/company\/hsuhk-business-school\/posts\/"]}]}},"_links":{"self":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/biography\/3545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/biography"}],"about":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/types\/biography"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/media\/3546"}],"wp:attachment":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/media?parent=3545"}],"wp:term":[{"taxonomy":"biography-group","embeddable":true,"href":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/wp-json\/wp\/v2\/biography-group?post=3545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}