{"id":21162,"date":"2025-07-29T10:22:47","date_gmt":"2025-07-29T02:22:47","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/news\/guided-by-experience-faculty-and-alumni-lead-winning-yeap-team-to-success\/"},"modified":"2026-02-02T10:53:45","modified_gmt":"2026-02-02T02:53:45","slug":"guided-by-experience-faculty-and-alumni-lead-winning-yeap-team-to-success","status":"publish","type":"post","link":"https:\/\/sbus.hsu.edu.hk\/zh-hans\/news\/department-of-marketing\/guided-by-experience-faculty-and-alumni-lead-winning-yeap-team-to-success\/","title":{"rendered":"Guided by Experience: Faculty and Alumni Lead Winning YEAP Team to Success"},"content":{"rendered":"\n<p>(\u53ea\u63d0\u4f9b\u82f1\u6587\u7248)&#13;\n&#13;\nThe winning streak continues for the School of Business in the prestigious Youth Elite Aspiration Program (YEAP), an initiative organized by the Hong Kong Professionals &amp; Senior Executives Association (HKPASEA) to empower young people with business knowledge and professional networks.<\/p>\n\n<p>While students from the School of Business have claimed top honors in the past years, this year\u2019s triumph spotlighted the impactful mentorship provided by our faculty and alumni. Over the past six months, Mr. Roy Ying, Senior Lecturer of Department of Marketing, coached a dedicated team of youth participants alongside Petal Choy (BBA-MKT 2023), an alumnus and former YEAP champion in 2024. Their leadership and guidance paved the way for another championship win in the team category.<\/p>\n\n<p>The winning presentation focused on unlocking Islamic business opportunities across ASEAN economies\u2014an innovative and relevant topic that impressed the judging panel. As part of the prize, team members will embark on a fully sponsored study trip to Jakarta this August, courtesy of HKPASEA.<\/p>\n\n<p>This achievement underscores the strength of the School&#8217;s community, where alumni and faculty continue to share their expertise and inspire the next generation of business leaders.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM-1024x768.jpeg\" alt=\"\" class=\"wp-image-7868\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM-1024x768.jpeg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM-300x225.jpeg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM-768x576.jpeg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM-1536x1152.jpeg 1536w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-7.12.47-AM.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-7869\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1-1024x768.jpeg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1-300x225.jpeg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1-768x576.jpeg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1-1536x1152.jpeg 1536w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-14-at-8.31.45-AM-1.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>(\u53ea\u63d0\u4f9b\u82f1\u6587\u7248)&#13; &#13; The winning streak continues for th [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":13378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[197,297],"tags":[],"news-year":[280],"class_list":["post-21162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-department-of-marketing","news-year-280"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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