Dr. Yachang Zeng received her PhD (in Accounting and Finance) and MSc (in Accounting and Financial Management) from Lancaster University (UK), and BSc (in Auditing) from Sun Yat-Sen University (China). Prior to joining the Hang Seng University of Hong Kong, she served as an Assistant Professor at Nanyang Technological University (Singapore) and Tilburg University (the Netherlands), and as a Research Fellow on the EU-funded INTACCT project on IFRS. Before transitioning to academia, she worked as a Certified Public Accountant (CPA) in China.
Yachang specializes in integrating interdisciplinary theories to investigate key topics at the intersection of accounting, focusing on financial reporting quality, the role of financial intermediaries, and behavioral influences in capital markets. Her research is particularly concerned with how individual traits impact corporate decision-making. By incorporating concepts and approaches from neuroscience, psychology, linguistics, and computer science, she addresses complex issues in accounting, financial reporting, and behavioral finance. This interdisciplinary approach has led to novel insights in both academic theory and practical applications, especially in the areas of executive behavior, financial misreporting, and the role of intermediaries in corporate decision-making. Her work has been published (and accepted) in leading journals, including the Journal of Accounting Research, The Accounting Review, and Management Science. She also serves on the editorial board of Accounting and Business Research.
Outside of her academic pursuits, Yachang enjoys traveling, reading, hiking, and cycling.