{"id":1680,"date":"2025-06-02T15:54:36","date_gmt":"2025-06-02T07:54:36","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=1680"},"modified":"2026-03-02T10:13:11","modified_gmt":"2026-03-02T02:13:11","slug":"dr-li-king-king","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/","title":{"rendered":"Dr LI King King"},"content":{"rendered":"\n<p>Li King King (\u674e\u666f\u666f) (Ph.D. Econ, HKUST) is an experimental economist. He is currently an associate professor at The Hang Seng University of Hong Kong.&nbsp; Previously, he was on the faculty of Shenzhen University, City University of Hong Kong, Shanghai University of Finance and Economics, and postdoc with Werner G\u00fcth at Max Planck Institute of Economics in Germany. He received his PhD in Economics from HKUST with Chew Soo Hong as his advisor.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>His research interests are in Experimental Economics, Behavioral Economics, and Behavioral Finance. He is the first to use Experimental Economics to study memory recall biases (Li, 2013, Experimental Economics), preference for randomization (Li, 2011, Journal of Risk and Uncertainty), and the effect of language on decision making (Li, 2017, Journal of Economic Psychology). His research has also investigated the crowding out effect in the labor market (Hossian and Li, 2014, Management Science). Li is an Associate Editor of the Journal of Economic Behavior and Organization, and a member of the Editorial Board of the Journal of Behavioral and Experimental Economics, Frontiers in Behavioral Economics, and Applied Psychology: An International Review. Professor Li\u2019s recent research topics include neutrality of money, investor behavior, and field experiments related to environmental protection and labor market discrimination. <\/p>\n\n\n\n<p>Personal website: <a href=\"http:\/\/likklab.com\">likklab.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1681,"template":"","meta":{"_acf_changed":true},"biography-group":[138,134],"class_list":["post-1680","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-department-of-economics-and-finance-faculty","biography-group-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr LI King King - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr LI King King - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Li King King (\u674e\u666f\u666f) (Ph.D. Econ, HKUST) is an experiment [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T02:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/EAF-Dr-LI-King-King_1-e1748850860140.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/\",\"name\":\"Dr LI King King - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/EAF-Dr-LI-King-King_1-e1748850860140.jpg\",\"datePublished\":\"2025-06-02T07:54:36+00:00\",\"dateModified\":\"2026-03-02T02:13:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/EAF-Dr-LI-King-King_1-e1748850860140.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/EAF-Dr-LI-King-King_1-e1748850860140.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-li-king-king\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u500b\u4eba\u7c21\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b78\u4eba\u54e1\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr LI King King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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