{"id":2507,"date":"2025-06-03T23:55:51","date_gmt":"2025-06-03T15:55:51","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=2507"},"modified":"2025-06-03T23:55:52","modified_gmt":"2025-06-03T15:55:52","slug":"professor-yigang-pan","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/professor-yigang-pan\/","title":{"rendered":"Professor Yigang PAN"},"content":{"rendered":"\n<p>Professor Yigang Pan does research in two major areas. One is the branding strategies in cross cultural settings, such as the impact to linguistic differences on branding. The other is the market entry strategies of multinational corporations, such as setting up joint ventures, operating wholly owned subsidiaries, and managing holding companies in foreign markets. Professor Pan has published in\u00a0<em>Journal of Marketing Research<\/em>,\u00a0<em>Journal of Consumer Research<\/em>,\u00a0<em>Journal of International Business Studies<\/em>,\u00a0<em>Strategic Management Journal<\/em>, and so on. In particular, he has 14 publications in\u00a0<em>Journal of International Business Studies<\/em>.<br><\/p>\n","protected":false},"featured_media":2508,"template":"","meta":{"_acf_changed":true},"biography-group":[133,141],"class_list":["post-2507","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-advisory-board","biography-group-department-of-marketing-advisory-board-members"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Yigang PAN - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/professor-yigang-pan\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor Yigang PAN - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Professor Yigang Pan does research in two major areas. 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