{"id":31188,"date":"2026-08-28T10:27:27","date_gmt":"2026-08-28T02:27:27","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=31188"},"modified":"2026-09-01T15:27:30","modified_gmt":"2026-09-01T07:27:30","slug":"dr-linyi-li","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/","title":{"rendered":"Dr Linyi LI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dr Li is an Assistant Professor of marketing at HSUHK. He is an empirical modeler who often collaborates with the industry. His research interests lie mainly in digital marketing, Generative AI, online reviews, travel &amp; tourism, online video advertising, sustainability, and social media. His research has appeared in Management Science and won best marketing paper in Management Science Award. Prior to joining HSUHK, he served as an assistant professor of marketing at Singapore Management University and received Ph.D. in Business Administration (Marketing) from the David Eccles School of Business, the University of Utah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":31651,"template":"","meta":{"_acf_changed":true},"biography-group":[142],"class_list":["post-31188","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr Li is an Assistant Professor of marketing at HSUHK. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T07:27:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/linyi1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"489\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/\",\"name\":\"Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/linyi1.jpg\",\"datePublished\":\"2026-08-28T02:27:27+00:00\",\"dateModified\":\"2026-09-01T07:27:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/linyi1.jpg\",\"contentUrl\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/linyi1.jpg\",\"width\":489,\"height\":652},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/dr-linyi-li\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u500b\u4eba\u7c21\u4ecb\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b78\u4eba\u54e1\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography-group\\\/faculty\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u5e02\u5834\u5b78\u7cfb\",\"item\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/biography-group\\\/faculty\\\/department-of-marketing-faculty\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Dr Linyi LI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#website\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. Investing in knowledge.\",\"publisher\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#organization\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/sbus-logo.png\",\"contentUrl\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/sbus-logo.png\",\"width\":833,\"height\":200,\"caption\":\"School of Business - The Hang Seng University of Hong Kong\"},\"image\":{\"@id\":\"https:\\\/\\\/sbus.hsu.edu.hk\\\/zh-hant\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sbus.hsuhk.edu.hk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sbus_hsuhk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hsuhk-business-school\\\/posts\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/","og_locale":"zh_TW","og_type":"article","og_title":"Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong","og_description":"Dr Li is an Assistant Professor of marketing at HSUHK. [&hellip;]","og_url":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/","og_site_name":"School of Business - The Hang Seng University of Hong Kong","article_publisher":"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/","article_modified_time":"2026-09-01T07:27:30+00:00","og_image":[{"width":489,"height":652,"url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/linyi1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9810\u4f30\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/","url":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/","name":"Dr Linyi LI - School of Business - The Hang Seng University of Hong Kong","isPartOf":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/#primaryimage"},"image":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/#primaryimage"},"thumbnailUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/linyi1.jpg","datePublished":"2026-08-28T02:27:27+00:00","dateModified":"2026-09-01T07:27:30+00:00","breadcrumb":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/#primaryimage","url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/linyi1.jpg","contentUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2026\/09\/linyi1.jpg","width":489,"height":652},{"@type":"BreadcrumbList","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-linyi-li\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/"},{"@type":"ListItem","position":2,"name":"\u500b\u4eba\u7c21\u4ecb","item":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/"},{"@type":"ListItem","position":3,"name":"\u6559\u5b78\u4eba\u54e1","item":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography-group\/faculty\/"},{"@type":"ListItem","position":4,"name":"\u5e02\u5834\u5b78\u7cfb","item":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography-group\/faculty\/department-of-marketing-faculty\/"},{"@type":"ListItem","position":5,"name":"Dr Linyi LI"}]},{"@type":"WebSite","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website","url":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/","name":"School of Business - The Hang Seng University of Hong Kong","description":"Global thinkers. Investing in knowledge.","publisher":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#organization","name":"School of Business - The Hang Seng University of Hong Kong","url":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#\/schema\/logo\/image\/","url":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png","contentUrl":"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/04\/sbus-logo.png","width":833,"height":200,"caption":"School of Business - The Hang Seng University of Hong Kong"},"image":{"@id":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/","https:\/\/www.instagram.com\/sbus_hsuhk\/","https:\/\/www.linkedin.com\/company\/hsuhk-business-school\/posts\/"]}]}},"_links":{"self":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/biography\/31188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/biography"}],"about":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/types\/biography"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/media\/31651"}],"wp:attachment":[{"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/media?parent=31188"}],"wp:term":[{"taxonomy":"biography-group","embeddable":true,"href":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/wp-json\/wp\/v2\/biography-group?post=31188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}