{"id":3525,"date":"2025-06-07T23:19:44","date_gmt":"2025-06-07T15:19:44","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/?post_type=biography&#038;p=3525"},"modified":"2026-03-06T10:54:16","modified_gmt":"2026-03-06T02:54:16","slug":"dr-lexie-huang","status":"publish","type":"biography","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/","title":{"rendered":"Dr Lexie HUANG"},"content":{"rendered":"\n<p>Dr. Lexie Huang is a dedicated scholar in the field of consumer behavior. Her research centers around understanding consumer perceptions of advanced technologies utilized in sales and service encounters, such as artificial intelligence, humanoid robots, and the metaverse. Her work has been published in the prestigious\u00a0<em>Journal of the Academy of Marketing Science<\/em>, and also presented at esteemed global academic conferences, including the\u00a0<em>American Marketing Association<\/em>, the<em>\u00a0Association of Consumer Research<\/em>, and the\u00a0<em>European Marketing Academy<\/em>. Dr. Huang has taught the course Event Marketing to undergraduate students. She is committed to contributing to the future of marketing by exploring the potential of new technologies in improving consumer acceptance and satisfaction, and also to cultivating and inspiring global marketing talents.<\/p>\n","protected":false},"featured_media":3526,"template":"","meta":{"_acf_changed":true},"biography-group":[134,142],"class_list":["post-3525","biography","type-biography","status-publish","has-post-thumbnail","hentry","biography-group-faculty","biography-group-department-of-marketing-faculty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr Lexie HUANG - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr Lexie HUANG - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"Dr. Lexie Huang is a dedicated scholar in the field of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T02:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HUANG-Lan-Lexie_2-e1749309573458.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/\",\"name\":\"Dr Lexie HUANG - School of Business - The Hang Seng University of Hong Kong\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HUANG-Lan-Lexie_2-e1749309573458.jpg\",\"datePublished\":\"2025-06-07T15:19:44+00:00\",\"dateModified\":\"2026-03-06T02:54:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/#primaryimage\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HUANG-Lan-Lexie_2-e1749309573458.jpg\",\"contentUrl\":\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/06\/MKT-Dr-HUANG-Lan-Lexie_2-e1749309573458.jpg\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/dr-lexie-huang\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9801\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u500b\u4eba\u7c21\u4ecb\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u6559\u5b78\u4eba\u54e1\",\"item\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/biography-group\/faculty\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dr Lexie HUANG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#website\",\"url\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/\",\"name\":\"School of Business - The Hang Seng University of Hong Kong\",\"description\":\"Global thinkers. 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