{"id":10169,"date":"2025-09-15T09:51:53","date_gmt":"2025-09-15T01:51:53","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/"},"modified":"2025-09-28T22:24:21","modified_gmt":"2025-09-28T14:24:21","slug":"public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets","status":"publish","type":"post","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/","title":{"rendered":"Public Lecture by Professor Byoung-Hyoun Hwang Explores how &#8220;word of mouth&#8221; influences Investment Decisions and Markets"},"content":{"rendered":"\n<p><strong>\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09&#13;\n&#13;\n[1 September 2025] <\/strong>\u2013 The Department of Economics and Finance (EAF) recently hosted a captivating public lecture, \u201cHow Conversations Move Markets: A Social View of Investing,\u201d delivered by Professor Byoung-Hyoun Hwang. Professor Hwang is a leading finance expert from Nanyang Technological University, Singapore, and a member of the EAF Academic Advisory Board (AAB). The lecture was a highlight of Professor Hwang\u2019s four-day visit to the department.<\/p>\n\n<p><br\/>The event drew a full house of more than 220 enthusiastic students and faculty members. It commenced with a warm welcoming remark by Professor Sam Park, Dean of the School of Business. Dean Park expressed his gratitude to Professor Hwang for his visit and outlined the School of Business\u2019s AAB scheme, which invites world-class scholars to advise on academic development, promote research, and enrich the learning experience for both students and faculty.<\/p>\n\n<p><br\/>In his illuminating talk, Professor Hwang discussed the profound impact of social interactions and &#8220;word of mouth&#8221; on investment behaviors and market outcomes. He presented compelling research showing that investors are significantly more likely to purchase stocks that are discussed within their social circles, particularly those perceived as exciting or glamorous. A key finding is that these socially-driven investment decisions often lead to poorer performance.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269-1024x516.jpg\" alt=\"\" class=\"wp-image-9279\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269-1024x516.jpg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269-300x151.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269-768x387.jpg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269-1536x774.jpg 1536w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>The lecture was attended by senior management from EAF and the School of Business, including Professor Roman MATOUSEK (Head of EAF), Professor Louis CHENG, Associate Dean (Research), School of Business, Dr S H Ho Professor of Banking and Finance, Dr Andrew WU, Associate Dean (Executive Education and Continuous Learning), School of Business, and Dr Kaz KWOK, Associate Head of EAF. Dr King King LI introduced the speaker to the audience.<\/p>\n\n<p>Beyond the public lecture, Professor Hwang\u2019s visit included productive meetings with Dean Park and other senior management. He also held individual one-to-one meetings with EAF faculty members for academic exchange, providing guidance on research projects and offering valuable insights.<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/&#x5716;&#x7247;1-1024x415.jpg\" alt=\"\" class=\"wp-image-9280\"\/><\/figure>\n\n<p>First row (Left to Right): Dr. Andrew WU (Associate Dean of Executive Education and Continuous Learning), Professor Roman MATOUSEK (Department Head of EAF), Professor Louis CHENG (Associate Dean of Research) , Professor Sam PARK (Dean of Business), Dr. Kaz Kowk, Dr, King King LI (Associate Professor), Dr. Joe NG (Assistant Professor)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09&#13; &#13; [1 September 2025] \u2013 The Departmen [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":10168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[225,196],"tags":[],"news-year":[],"class_list":["post-10169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-department-of-economics-and-finance","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Public Lecture by Professor Byoung-Hyoun Hwang Explores how &quot;word of mouth&quot; influences Investment Decisions and Markets - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Lecture by Professor Byoung-Hyoun Hwang Explores how &quot;word of mouth&quot; influences Investment Decisions and Markets - School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"og:description\" content=\"\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09&#013; &#013; [1 September 2025] \u2013 The Departmen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business - The Hang Seng University of Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbus.hsuhk.edu.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T01:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-28T14:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/09\/DSC00269.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rebeccaluk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"rebeccaluk\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/public-lecture-by-professor-byoung-hyoun-hwang-explores-how-word-of-mouth-influences-investment-decisions-and-markets\/\"},\"author\":{\"name\":\"rebeccaluk\",\"@id\":\"https:\/\/sbus.hsu.edu.hk\/zh-hant\/#\/schema\/person\/3c3773d25cb08eb0adf1dc88ecf6d231\"},\"headline\":\"Public Lecture by Professor Byoung-Hyoun Hwang Explores how &#8220;word of mouth&#8221; 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