{"id":11133,"date":"2025-02-13T12:00:00","date_gmt":"2025-02-13T04:00:00","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/news\/hsuhk-x-define-clean-microfilm-competition-2024\/"},"modified":"2025-09-30T14:14:40","modified_gmt":"2025-09-30T06:14:40","slug":"hsuhk-x-define-clean-microfilm-competition-2024","status":"publish","type":"post","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/department-of-marketing\/hsuhk-x-define-clean-microfilm-competition-2024\/","title":{"rendered":"HSUHK X define CLEAN Microfilm Competition 2024"},"content":{"rendered":"\n<p>\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09<br\/><br\/>The Department of Marketing has organized the featuring Microfilm Competition. define CLEAN, a Hong Kong-based green technology start-up that specialises in the development and production of safe and affordable powdered personal and household cleaners and disinfectants. The event provided students with a valuable opportunity to apply their marketing knowledge and skills to real-word challenges. A total of 24 teams participated with great enthusiasm.<\/p>\n\n<p>The challenge allowed students to unleash their creativity in developing integrated marketing communication campaigns that would effectively promote the social enterprise and its environmentally sustainable cleaning products.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8532_cropped-1024x576.jpg\" alt=\"\" class=\"wp-image-1406\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8532_cropped-1024x576.jpg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8532_cropped-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8532_cropped-768x432.jpg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8532_cropped.jpg 1428w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>At the award presentation ceremony, Dr. Fanny CHAN, the Head of the Department of Marketing, expressed her gratitude towards define CLEAN for their unwavering support in this event. She emphasized the significant impact of this valuable experience on the students\u2019 professional growth development and further congratulated both the winners and participants.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mr. SHIH Jan-neil, co-founder and CEO of define CLEAN, expressed his appreciation for the students\u2019 dedication to the microfilm competition. He is delighted to witness the students\u2019 efforts to incorporate environmentally sustainable concepts into marketing campaigns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8544_cropped-1024x665.jpg\" alt=\"\" class=\"wp-image-1407\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8544_cropped-1024x665.jpg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8544_cropped-300x195.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8544_cropped-768x498.jpg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8544_cropped.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p>We extend our heartfelt congratulations to all the deserving award winners.<br\/><\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1008\" height=\"567\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8565.jpg\" alt=\"\" class=\"wp-image-1410\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8565.jpg 1008w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8565-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8565-768x432.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><figcaption class=\"wp-element-caption\"><strong>Champion<br\/><\/strong>CHAN Yung, Yuki\u2014BBA MKT Year 3<br\/>CHIK Wai Ho, Eric\u2014BBA MKT Year 3<br\/>IP Wing Yan\u2014BBA MKT Year 3<br\/>LU Yingyu\u2014BBA MKT Year 3<br\/>TSUI Yin Fai\u2014BBA MKT Year 3<br\/>YU On Kiu, Reina\u2014BBA MKT Year 4<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"567\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8561.jpg\" alt=\"\" class=\"wp-image-1411\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8561.jpg 1008w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8561-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8561-768x432.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><figcaption class=\"wp-element-caption\"><strong><u>1<sup>st<\/sup>\u00a0Runner-up<br\/><\/u><\/strong>CHAN Ki Yan\u2014BBA GB Year 3<br\/>HO Wing In, Ashley\u2014BBA GB Year 3<br\/>LO Mung Ting\u2014BBA MKT Year 3<br\/>WONG Wing Yan, Grace\u2014BBA MKT Year 3<br\/>YEUNG Ho Yin, Harry\u2014BBA MKT Year 3<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"567\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8559-1.jpg\" alt=\"\" class=\"wp-image-1412\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8559-1.jpg 1008w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8559-1-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8559-1-768x432.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><figcaption class=\"wp-element-caption\"><strong>2<sup>nd<\/sup>\u00a0Runner-up<br\/><\/strong>CHAN Cheuk Him, Alan\u2014BBA MKT Year 3<br\/>CHIU Man Leong\u2014BBA MKT Year 3<br\/>LAW Cheuk Wang, Andre\u2014BBA MKT Year 3<br\/>LU Lam Lam, Windy\u2014BBA MKT Year 3<br\/>TO Yee Ting\u2014BBA MKT Year 3<br\/>XU Jingru\u2014BBA FB Year 4<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"567\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8550-1.jpg\" alt=\"\" class=\"wp-image-1413\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8550-1.jpg 1008w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8550-1-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8550-1-768x432.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><figcaption class=\"wp-element-caption\"><strong><u>Honorable Mention Award<br\/><\/u><\/strong>CHENG Tsz San\u2014BBA GB Year 3<br\/>LEUNG Kei, Yaki\u2014BBA MKT Year 3<br\/>LEUNG Pui Shan\u2014BBA MKT Year 3<br\/>LEUNG Yau Si, Jasper\u2014BMSIM Year 3<br\/>LI Tseng Yan\u2014BBA MKT Year 3<br\/>TSOI Hon Lok, Hugo\u2014BBA MKT Year 3<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"567\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8554.jpg\" alt=\"\" class=\"wp-image-1415\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8554.jpg 1008w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8554-300x169.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/IMG_8554-768x432.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><figcaption class=\"wp-element-caption\"><strong>Honorable Mention Award<br\/><\/strong>CHEUNG Ling Man, Mandy\u2014BBA MKT Year 3<br\/>LAW Ting Hei, Ronnie\u2014BBA MKT Year 3<br\/>LEUNG Chi Kit\u2014BBA GB Year 3<br\/>LI Hon Nok\u2014BBA MKT Year 3<br\/>TAM Oi Ying, Tammy\u2014BBA MKT Year 3<br\/>ZHOU Ka Man\u2014BBA MKT Year 3<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<p>For more information on student activities organized by the Department of Marketing, please visit our\u00a0<strong>Instagram page @hsuhk_marketing<\/strong>\u00a0or our\u00a0<strong>Facebook page<\/strong>\u00a0<strong>@HSU Marketing Community<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09 The Department of Marketing has organized the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196,227],"tags":[],"news-year":[262],"class_list":["post-11133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-department-of-marketing","news-year-262"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HSUHK X define CLEAN Microfilm Competition 2024 - School of Business - The Hang Seng University of Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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