{"id":11263,"date":"2024-08-30T12:00:00","date_gmt":"2024-08-30T04:00:00","guid":{"rendered":"https:\/\/sbus.hsu.edu.hk\/news\/the-role-of-experiential-technology-and-artificial-intelligence\/"},"modified":"2025-09-30T15:33:42","modified_gmt":"2025-09-30T07:33:42","slug":"the-role-of-experiential-technology-and-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/sbus.hsu.edu.hk\/zh-hant\/news\/department-of-marketing\/the-role-of-experiential-technology-and-artificial-intelligence\/","title":{"rendered":"The Role of Experiential Technology and Artificial intelligence"},"content":{"rendered":"\n<p><strong>Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial intelligence<\/strong><\/p>\n\n<p>\uff08\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c\uff09<br\/><br\/>On August 30, 2024, we coorganised an interesting seminar titled \u201cMarketing Communications Effectiveness: The Role of Experiential Technology and Artificial Intelligence.\u201d The event featured a distinguished panel consisting of Mr. Arthur Chan, Vice Chairman of Interactive Advertising Bureau Hong Kong (IABHK), and Prof. John Ford, Professor of Marketing and International Business at Old Dominion University, USA.<\/p>\n\n<p>They shared their expertise on how experiential technology and artificial intelligence can elevate marketing communications. The seminar drew a diverse audience of 100 onsite and online participants, including students, faculty members, and industry professionals. Dr. Fanny Chan, Head of the Department of Marketing,\u00a0moderated the dialogue session, fostering a fruitful and engaging discussion among attendees.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/4-1-1024x681-1.jpeg\" alt=\"\" class=\"wp-image-1426\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/4-1-1024x681-1.jpeg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/4-1-1024x681-1-300x200.jpeg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/4-1-1024x681-1-768x511.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/6-1024x681-1.jpeg\" alt=\"\" class=\"wp-image-1427\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/6-1024x681-1.jpeg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/6-1024x681-1-300x200.jpeg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/6-1024x681-1-768x511.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1-1024x1024.jpg\" alt=\"\" class=\"wp-image-1428\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1-1024x1024.jpg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1-300x300.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1-150x150.jpg 150w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1-768x768.jpg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1429\" srcset=\"https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2-1024x1024.jpg 1024w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2-300x300.jpg 300w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2-150x150.jpg 150w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2-768x768.jpg 768w, https:\/\/sbus.hsu.edu.hk\/wp-content\/uploads\/2025\/05\/2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Communications Effectiveness: The Role of Exp [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196,227],"tags":[],"news-year":[261],"class_list":["post-11263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-department-of-marketing","news-year-261"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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