2016/17 市場學講座三

市場學系於2017年7月21日舉辦了一場市場學講座，四位同事分享了他們最近的研究項目。研究主題分別為：
Dr. Morgan Yang: Pursuing (In)congruent Rewards in Loyalty Program: Motivation from Progress Feedback Framing Effects
Dr. Haksin Chan: Bolstering New Product Reviews in the Digital World
Dr. Lawrence Lo: Re-examining the Conceptual Frameworks of Conspicuous Consumption
Dr. Kenneth Kwong: Do Brand Images Moderate the Performance Effects on Customer Postpurchase Evaluation: An Empirical Study of Quick-casual Restaurants.
與會者均踴躍參與討論，積極與講者進行交流。