2017/18 市場學講座一

市場學系於2018年1月10日舉辦了一場市場學講座，六位同事分享了他們最近的研究項目。研究主題分別為：

Dr Fanny Chan: The Role of Humour in Product Placement
Dr Morgan Yang: Does Voluntary Association Activity Reduce Employment Discrimination against Immigrants? Evidence from 38 Countries
Dr Haksin Chan: Motivating Reward Pursuit with Strategic Communication
Dr Dongmei Li: Does Multicultural Experience Lead to Boycott Counterfeit Consumption? The Moderating Role of Cultural Identification
Dr Felix Tang: Modelling High-risk Pharmaceuticals and Dietary Supplements Consumption Behaviour
Dr Lawrence Lo: Re-examining the Conceptual Frameworks of Conspicuous Consumption

與會者提出很多有趣的問題，並積極與講者進行交流。