Dr Haksin CHAN

Associate Professor
Department of Marketing

Academic & Professional Qualifications

PhD (University of Wisconsin-Madison)
MBA (University of Wisconsin-Madison)
BBA (CUHK)

Biography

Dr Chan’s primary research interests are in word-of-mouth communication, services marketing, and cross-cultural consumer behavior. His work has appeared in leading journals in the fields of marketing (e.g., Journal of Consumer Psychology, Journal of Consumer Research, Journal of International Marketing) and hospitality (e.g., International Journal of Hospitality Management, Tourism Management). He has been awarded 10 RGC grants totaling over HK$5 million (as PI, Co-PI, and Co-I) and has also received several applied research grants worth over HK$3 million in total. On the practical side, Dr Chan has consulted for public companies and non-profit organizations, and has conducted executive training in Hong Kong and the United States. He has co-led a government-commissioned campaign to gauge and promote healthy eating in Hong Kong. He is currently an Independent Non-Executive Director of a listed company in Hong Kong. Dr Chan was educated in Hong Kong (BBA, CUHK) and the United States (MBA, PhD, Wisconsin). Prior to joining HSUHK, Dr Chan served many years in the CUHK business school, teaching marketing courses at the undergraduate, master’s, and PhD levels.

Research and Teaching Interests

  • Service quality
  • Electronic word-of-mouth communication
  • Customer loyalty
  • Strategic marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Publications Carrying the HSUHK Name

  • Zeng, Kevin J., Herbert Sima, Haksin Chan, Morgan X. Yang, and Delong Wen (forthcoming), “Revisiting Consumer Ethnocentric Tendency Amid Deglobalization: A Political Narrative Perspective,” International Marketing Review.
  • Chan, Haksin, Kevin J. Zeng, and Morgan X. Yang (2022), “Review Platforms as Prosumer Communities: Theory, Practices and Implications,” European Journal of Marketing, 56 (10), 2698-2720.
  • Chan, Haksin, Morgan X. Yang, and Kevin J. Zeng (2022), “Bolstering Ratings and Reviews Systems on Multi-Sided Platforms: A Co-Creation Perspective,” Journal of Business Research, 139, 208-217.
  • Zeng, Kevin J., Irina Y. Yu, Morgan X. Yang, and Haksin Chan (2022), “Communication Strategies for Multi-Tier Loyalty Programs: The Role of Progress Framing,” Tourism Management, 91 (August), 104460.
  • Yu, Irina Y., Morgan X. Yang, Haksin Chan, Bradley R. Barnes (2022), “Promoting Sustainable Human Resource Management by Reducing Recruitment Discrimination: A Cross-Cultural Perspective,” Sustainable Development, 30 (4), 503-512.
  • Chan, Haksin and Morgan X. Yang (2021), “Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research,” Journal of Global Marketing, 34 (3), 165-169.
  • Cheung, Man Lai, Wilson K. S. Leung, and Haksin Chan (2021), “Driving Healthcare Wearable Technology Adoption for Generation Z Consumers in Hong Kong,” Young Consumers, 22 (1), 10-27.
  • Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2021), “Managing Loyalty Program Communications in the Digital Era: Does Culture Matter?” Journal of Retailing and Consumer Services, 60, 102476.
  • Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2020), “Retain or Upgrade: The Progress-Framing Effect in Hierarchical Loyalty Programs,” International Journal of Hospitality Management, 89, 102562.
  • Lo, Lawrence W. T., Haksin Chan, Felix Tang, and Kwan-Yu Yeung (2020), “Consumer Ethics: Insights from Business Professionals,” Asia Pacific Journal of Marketing and Logistics, 32 (3), 664-680.
  • Yang, Morgan X., Haksin Chan, Irina Y. Yu, and Henry Fock (2019), “Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness,” Journal of Global Marketing, 32 (4), 255-268.

Selected Pre-HSUHK Publications

  • Chan, Haksin and Selina Cui (2011), “The Contrasting Effects of Negative Word of Mouth in the Post-Consumption Stage,” Journal of Consumer Psychology, 21 (July), 324-337.
  • Chan, Haksin (2011), “Services Globalization,” in Wiley International Encyclopedia of Marketing, ed. Jagdish Sheth and Naresh K. Malhotra, Vol. 6 (International Marketing), John Wiley & Sons Limited, 179-180.
  • Chan, Haksin, Lisa C. Wan, and Leo Y. M. Sin (2009), “The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate,” Journal of Consumer Research, 36 (August), 292-304.
  • Chan, Haksin and Lisa C. Wan (2009), “Dual Influences of Moderating Variables in the Dissatisfaction Process: Theory and Evidence,” Journal of International Consumer Marketing, 21 (April), 125-135.
  • Chan, Haksin and Lisa C. Wan (2008), “Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences,” Journal of International Marketing, 16 (March), 72-97.
  • Chan, Haksin, Lisa C. Wan, and Leo Y. M. Sin (2007), “Hospitality Service Failures: Who Will Be More Dissatisfied?” International Journal of Hospitality Management, 26 (September), 531-545.
  • Wan, Lisa C. and Haksin Chan (2007), “A Two-Step Model of Service Dissatisfaction: Theory and Evidence,” in Advances in Consumer Research, Vol. 34, ed. Gavan Fitzsimons and Vicki G. Morwitz, Duluth, MN: Association for Consumer Research, 675-676.
  • Sin, Leo Y. M., Alan C. B. Tse, Haksin Chan, Vincent C. S. Heung, and Frederick H. K. Yim (2006), “The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry,” Journal of Hospitality & Tourism Research, 30 (November), 407-426.

Research Grants and Awards

Dr Chan has been awarded 10 RGC grants totaling over HK$5 million (as PI, Co-PI, and Co-I). He has also received several applied research grants worth over HK$3 million in total.

Dr Chan (along with Dr Morgan Yang and Dr Kevin Zeng) was a finalist of the APD x ANZMAC Research Innovation Competition hosted by the Australian & New Zealand Marketing Academy in 2017. He also received a Best Paper Award at the Australian & New Zealand Marketing Academy Conference in 2016 (along with Dr Morgan Yang, Dr Irina Yu, and Dr Henry Fock). Dr Chan was a runner-up of the Sheth-SCP Dissertation Competition back in 2000.