Dr Sunny CHAN

Journal Articles 

• Cheong, T. S., Tang, F., Cheng, A., Wojewodzki, M., & Chan, S. (2025). Long-term evolution of business ethics in Hong Kong. International Journal of Business Governance and Ethics, 19(1), 45-66.
• Chan, H. F. S., Tang, F., & Yeung, K. Y. K. (2023). Courtesy or integrity: what constitutes a stakeholder-caring image?. Asian Journal of Business Ethics, 1-28. 
• Chan, F. Y., Chan, H. F., & Tang, F. (2017). The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), 78-93.

Conference papers

• Haksin Chan and Sunny Chan (2023), “Heuristic Processing of Pictures in Product Reviews”, The ANZMAC 2023 conference
• Chan, Sunny & Haksin Chan (2022), “Platform design and review favourability: a construal level perspective”, The ANZMAC 2022 conference. 
• Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress. 
• Lau, Alex, Sunny Chan, and Haksin Chan (2018), “Effects of Photos on eWOM effectiveness,” The 27th World Business Congress. 
• Chan, Fanny F. Y., Sunny H. F. Chan, and Felix Tang (2014), “Learning-orientation and Trustworthiness: Two key components of corporate image in the Asian retail context,” 2014 Global Marketing Conference.