Level 6
PUTONGHUA
FULL-TIME: 1 YEAR
PART-TIME: 2 YEARS
FULL-TIME
PART-TIME
Programme Objectives
- Equip students with knowledge of business management and strategies within a Chinese and international context, thereby enhancing their proficiency in both regional and global business environments;
- Promote ethical leadership and corporate responsibility, aligning business practices with environmental, social, and governance (ESG) principles;
- Develop proficiency in digital transformation, data analytics, and artificial intelligence (AI), with an emphasis on applying these technologies to support intelligent and critical decision-making in the evolving business landscape;
- Strengthen understanding and integration of management theories and practices, particularly in diverse and inclusive workplaces; and
- Foster critical and innovative thinking abilities, enabling students to solve complex business problems effectively.
Programme Intended Learning Outcomes
Upon completion of the Programme, students should be able to:
- Critically evaluate business strategies and propose viable recommendations for enhancing sustainable development and the competitive advantages of businesses;
- Engage in ethical reasoning and sustainability principles to business management, showing commitment to corporate social responsibility;
- Utilise advanced technological tools and data analytics to optimise business strategies and operations;
- Demonstrate competence in applying management theories to real-world scenarios, especially across diverse and inclusive norms and practices;
- Apply critical, analytical, and innovative thinking to assess business management and operations, especially in Chinese-speaking environments.
Academic Structure
Modules
Financial Accounting and Reporting
Economics and Finance for Managers
Organisational Behaviour
Marketing Management
Strategic Management in a Global Context
AI, Data Analytics, and Robotics in Business
Modules
Strategic Brand Management
Entrepreneurship and Innovation
Wisdom of I-Ching in Business Context
ESG Strategies and Business Sustainability
Corporate Finance and Governance
Finance and Financial Technology (FinTech)
Digital Marketing and Social Media Strategies
Management as a Liberal Art
Advanced-Level Management Theories and Skills
Management Accounting for Decision Making
Module
Capstone Project and Seminar Series
Optional
Chinese Language Enhancement
English Language Enhancement
Information of Qualifications Framework (QF)
Master of Business Administration (in Chinese) is recognized under the Qualifications Framework (QF).
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Area of Study (QR)
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