
Level 5

ENGLISH

4-YEAR

FULL-TIME, FACE-TO-FACE
Embrace the World, Shape Your Future

Programme Highlights
The BBA-GBM Programme is designed to equip students with the knowledge, skills, and competencies required for careers in multinational corporations (MNCs) and global business organisations. With a dynamic curriculum and hands-on overseas experiences, the programme nurtures essential global leadership qualities, including business acumen, analytical thinking, and international exposure.

Programme Intended Learning Outcomes
Upon completion of the Programme, students should be able to:
- Address professional and personal challenges through application of the inter-disciplinary and multi-disciplinary knowledge acquired.
- Possess effective communication ability in a business environment, work as a team player to integrate effectively the skills and knowledge acquired, and be able to manage independent lifelong learning.
- Evaluate own contributions and responsibilities in becoming responsible employees, business leaders and business partners.
- Possess broad horizons and be inquisitive about various global issues and developments such as politics, cultures, social sciences and technologies.
- Experience different cultures in an international context.
- Analyse and solve problems in a global business context

Academic Structure
“Bachelor of Business Administration (Honours) in Global Business Management (BBA-GBM)”is a four-year programme. Students are required to take a total number of 41 modules with 3 credits each (except 3 English modules with 2 credits each), including 16 modules in General Education & Generic Skills, 12 modules in Business Education, 10 modules in the Specialty in GBM and 3 Free Elective modules.

Modules
Core
Elective
Common Core Curriculum
10
6
Business Education
9
3
GBM Speciality
7
3
Free Elective
/
3
Credits in total
Beyond-Classroom Experiences
Holistic learning experiences outside the conventional classroom setting are vital to Global Business Management (GBM) students. These experiences enhance their education by providing practical skills, fostering personal growth, and preparing them for a dynamic global business environment. Engaging in activities beyond the classroom allows students to apply theoretical knowledge in real-world contexts, develop critical soft skills, and build valuable professional networks. Here are some instances of such experiences:
Internship Programme
By actively seeking out internships, students not only apply theoretical knowledge in real-world settings but also broaden their horizons and gain valuable experience.
Mentorship Programme
By connecting students with industry professionals, these initiatives enhance their understanding of the real world, broaden their social networks, and provide invaluable guidance for personal and career growth.
Overseas Study Tour
This immersive educational experience enhances students’ understanding of global business dynamics, fosters cross-cultural communication skills, and helps build a professional network that can benefit their future careers.
Career Prospects
Fresh BBA-GBM graduates have a variety of career options available to them across different industries. They can pursue roles in international management and general management, where their understanding of global business practices can be beneficial. With their training, BBA-GBM graduates are equipped to navigate the complexities of working in a global environment, making them valuable to organizations that operate internationally. Overall, they have a solid foundation to start their careers in the global business sector. Examples of potential job positions are listed as below.
General Management & Strategy
- Management Trainee
- Graduate Trainee
- Business Analyst
- Junior Strategy Consultant
- Project Coordinator
Finance & Investment (non-technical)
- Corporate/Business / Financial Analyst
- Treasury Assistant
- Investment Associate (Entry-level)
Marketing, Branding & Sale
- Marketing Coordinator / Executive
- Brand Assistant
- Digital Marketing Executive
- Business Development Executive
International Trade, Logistics & Supply Chain
- Supply Chain Analyst / Coordinator
- Global Sourcing Assistant
- Logistics Executive
- Procurement Associate
Entrepreneurship & Tech Startup
Business Development Associate
ESG, CSR & Sustainability
- ESG Analyst
- CSR Assistant / Officer
- Compliance Analyst
Information of Qualifications Framework (QF)
Bachelor of Business Administration (Honours) in Global Business Management is recognized under the Qualifications Framework (QF).
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Area of Study (QR)
Primary Area of Study and Training:
Sub-area (Primary Area of Study and Training):