This programme provided me with the flexibility to customize my academic journey to meet my personal needs when I was uncertain about my future career.

I am grateful to have chosen BBA-GB as my major, as it provided me with an opportunity to acquire interdisciplinary business knowledge and skills.

The BBA-GB programme offered support in many ways, such as speeches, workshops, job search advice, and scholarships to help us develop our talent and skills.

Beyond lectures and assignments, BBA-MKT programme transformed me into a Digital Specialist and launched my career in the fast-paced world of digital marketing.

Winning the HSUHK Entrepreneurship Challenge was a highlight—pitching our startup and receiving expert feedback made it an incredibly enriching learning experience.

HSU shaped my understanding of marketing—not just ads, but trust, value, and relationships.