Dr Crystal WU

BBA-GB Associate Programme Director

Assistant Professor
Department of Marketing

  • (852) 3963 5785
Active
Researcher
  • 51 Citation(s)
  • 3 h-index(es)

Academic & Professional Qualifications

PhD (LU)
MPhil (LU)
BEcon (GDUFS)
Solicitor (admitted in Australia)

Biography

Dr. Crystal Wu obtained her PhD in Management from Lingnan University. Crystal teaches management related courses including Business Policy and Strategy, Corporate Social Responsibility, Organizational Behavior, Management of Change, Service Leadership, etc. Crystal has provided consultation and supervision on students’ service-learning projects.

Research and Teaching Interests

  • Ethics, Consumer Behavior, Online Reviews, Servant Leadership, Service Learning.

Intellectual Contributions

Journal Papers

  • Wu, C. X. & Snell, R. S. (2024). Examining the follower-related antecedents and effects of servant leadership in the PRC and Hong Kong. Asia Pacific Business Review, 30(1), 1-32. https://doi.org/10.1080/13602381.2022.2130633 (ABDC: B)
  • Chuang, C. M., Wu, C. X.*, & Snell, R. S. (2023). How do online travel reviews facilitate informed purchase decisions?. Asia Pacific Journal of Tourism Research, 28(4), 323-340. *Corresponding author https://doi.org/10.1080/10941665.2023.2228939 (ABDC: A)
  • Wong, A. H. K., Wu, C. X., Whitla, P., & Snell, R. S. (2022). How LMX and marketing capabilities guide and motivate customer-facing employees’ learning. Journal of Business Research, 138, 161-169. *Corresponding author https://doi.org/10.1016/j.jbusres.2021.09.002 (ABDC: A)
  • Chen, T., Snell, R., & Wu, C. X. (2018). Comparing the Effects of Service-Learning versus Non-Service-Learning Project Experiences on Service Leadership Emergence and Meaning Schema Transformation. Academy of Management Learning & Education, 17(4), 474-495. https://doi.org/10.5465/amle.2016.0309 (ABDC: A*)

Research Grants and Awards

  • Co-Investigator, Examining the role of Benefit Corporations (B Corps) in deriving shared value and achieving Sustainable Development Goals (SDGs). HK$363,385, Faculty Development Scheme, Funding Body: Research Grants Council, Hong Kong, 2024-2025.
  • Co-Investigator, Examining the Social Innovation and Shared Value Processes and Mechanisms of Social Enterprises in Hong Kong. HK$102,325, Financial Support for Pilot Work for Resubmission of FDS Proposal, Hong Kong Metropolitan University, 2022.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2022-23.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2021-22.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2020-21.

Business and Professional Engagement

  • Certified Internal Auditor (Inactive).
  • Solicitor (admitted in Australia)