Dr Jennifer LAU

Lecturer
Department of Marketing

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Academic & Professional Qualifications

PhD (CityU)
MA (Michigan State University)
BA (CityU)

Biography

Dr. Jennifer Lau is an advertising scholar, holding a PhD from City University of Hong Kong. With over 15 years of professional experience in advertising and marketing, she has worked with renowned brands like Calvin Klein, Estee Lauder, and Dolce & Gabbana. While her works have been published in the esteemed International Journal of Advertising and Journal of Broadcasting & Electronic Media, her research focuses on examining how digital communication affects the effectiveness of advertising in the luxury fashion industry. Dr. Lau is passionate about educating future marketing professionals in media literacy and critical thinking. Fluent in English, Cantonese, and Mandarin, she actively contributes to academic service and continues to bridge theory and practice in the advertising field.

Research and Teaching Interests

Advertising
Media Psychology
Luxury Marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Lau, J. (2024). If it is hard to understand, is it hard to be hooked? A meta-analysis of processing fluency and transportation. International Journal of Advertising, 1–21. https://doi.org/10.1080/02650487.2024.2428551
Lau, J. (2024). Luxury Advertising at its Finest: Understanding the Interplay between Ad-Context Congruence, Processing Fluency, Transportation, and Brand Familiarity [Manuscript submitted for publication]. Department of Media and Communication, City University of Hong Kong
Lau, J., Shi, W.Y. & Zhu, J.J.H. (2024). From Prevalence, Development, to Impact: Unraveling the path of Theorization in Mass Communication Research [Manuscript submitted for publication]. Department of Media and Communication, City University of Hong Kong
Lau, J., Huang, Y.-H. C., Cai, Q., Li, J., Sun, J., & Liu, R. (2024). Self-Transcendence: A Cross-Cultural Study With Democracy in the COVID-19 Pandemic. Cross-Cultural Research, 58(1), 70-94. https://doi.org/10.1177/10693971231192729
Lau, J. (2023). Cultivating Trust for Health Experts During COVID-19: A Fresh Look with Freedom of Speech. Journal of Broadcasting & Electronic Media, 67(5), 621-650. https://doi.org/10.1080/08838151.2023.2257820
Liu, R., Huang, Y.-H. C., Sun, J., Lau, J., & Cai, Q. (2022). A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies. International Journal of Environmental Research and Public Health, 19(6), 3705. https://doi.org/10.3390/ijerph19063705
Huang, Y.-H. C., Sun, J., Liu, R., Lau, J., & Cai, Q. (2022). Country/Region Level Pandemic Severity Moderates the Relationships among Risk Experience, Perceived Life Satisfaction, and Psychological Distress in COVID-19. International Journal of Environmental Research and Public Health, 19(24), 16541. https://doi.org/10.3390/ijerph192416541
Lau, J. (2024, June 20-24). Luxury Advertising at its Finest: Understanding the Interplay between Ad-Context Congruence, Processing Fluency, and Transportation [Remote submission]. The 74th Annual International Communication Association (ICA) Conference.
Huang, Y. H. C., Sun, J., Liu, H., Liu, R., Cai, Q. , Li, J., Lau, J., & Liu, Y. (2024, June 20-24). A Multidimensional and Cross-cultural Scale for Measuring Institutional Trust [Poster presentation]. The 74th Annual International Communication Association (ICA) Conference.
Lau, J., Huang, Y. H. C., Cai, Q, Y.& Liu. (2023, March 25-26). Cultivating trust with health experts in COVID-19? A refreshed look with freedom of speech, Reconnecting in Communication [Symposium]. Honours Symposium for Graduate Students in Communication Research in Asia Hsinchu.
Lau, J., Huang, Y. H. C., Cai, Q, Sun, J., & Liu, R. (2022, August 3–6). Self-Transcendence: A Look at its Intricate Role with Democracy in the COVID-19 Pandemic [Paper presentation]. The Association for Education in Journalism & Mass Communication (AEJMC) Conference 2022.
Liu, R., Huang, Y. H. C., Sun, J., Lau, J., & Cai, Q. (2022, May 26-30). A shot in the arm for vaccination intention: The media and the health belief model in three Chinese societies [Video presentation]. The 72nd Annual International Communication Association (ICA) Conference.
Sun, J., Huang, Y. H. C., Liu, R., Lau, J., & Cai, Q. (2022, May 26-30). Keeping up with the herd: Social comparison, risk, and resilience in COVID-19 era [Video presentation]. The 72nd Annual International Communication Association (ICA) Conference.
Huang, Y. H. C., Cai, Q, Sun, J., Zhang, Y., Li, Y., & Lau, J. (2021, September 6-8). Value vs. Risk Perception: Which Contributes More to COVID-19 Vaccine Hesitancy? [Paper presentation]. The European Symposium on Algorithms (ESA), Online.

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