Mr Roy YING

Senior Lecturer
Department of Marketing

Academic & Professional Qualifications

B.Comm. (UBC)
Msc. Corp Governance (HKBU)

Biography

Roy brings over 30 years of extensive professional and academic experience in corporate communications, public affairs, CSR, event management, crisis communication, and stakeholder management. He has held key roles at prominent organizations, including MTR Corporation, Jardine Matheson, Hong Kong Trade Development Council, Hong Kong General Chamber of Commerce, and the Royal Institution of Chartered Surveyors.

An alumnus of the University of British Columbia with a Bachelor of Commerce (1994), Roy furthered his expertise by earning a Master of Science in Corporate Governance & Directorship (2011) from Hong Kong Baptist University.  He volunteers as the co-chair of the Hong Kong Institute of Human Resources Management’s Advocacy and Policy Research Committee.

Roy is also a columnist on Chinadaily (HK edition) and a regular contributor to SCMP, Mix Meeting Magazine and CTgoodjobs.hk. 

Research and Teaching Interests

  • Crisis Communications, Event Management, Influencer Marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

  • Ying, R. (2024). An exploratory study on motivations in meaningful internship experience: what is in it for the supervisors?. Asian Journal of Business Ethics13(Suppl 1), 57-85.
  • Chan, SY Raymond, Tang ST, Ying F Roy and Tam SW (2011), “Media Coverage of Corporate Governance Scandals and Stock Market Returns,” Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
  • Moir, Michael, Brooke, Margaret, Cheung Adrian, Ying F Roy, DiStefano, Lynn and Ho, Daniel and Lee, Hoyin (2016), “Adaptive Reuse of Built Heritage in Hong Kong – Integrated Conservative Approach for Development,” Royal Institution of Chartered Surveyor Professional Journal – Insight Paper Series
  • Column articles on China Daily Hong Kong Edition: https://www.chinadailyhk.com/hk/article/Roy_Ying
  • Column articles on CTgoodjobs.hk
    https://cthr.ctgoodjobs.hk/Blog/roy-ying
  • Contributing articles on The Times Higher Education:
    https://www.timeshighereducation.com/campus/authors/roy-ying

Business and Professional Engagement

  • Member, Hong Kong Institute of Human Resources Management