The Department of Marketing at The Hang Seng University of Hong Kong, in collaboration with ParknShop and the Hong Kong Education Equipment Industry Association, jointly organized the HSUHK Marketing Hackathon on June 27, 2025.
This competition aims to cultivate creativity and innovation of the younger generation in digital marketing. The event attracted secondary school students from various schools in Hong Kong, including Tsang Pik Shan (Sung Lan) Secondary School, TWGHs Sun Hoi Directors’ College, Diocesan Girls’ School, S.W.C.S Chan Pak Sha School, Shatin Tsung Tsin Secondary School, Law Ting Pong Secondary School and Hong Kong Teachers’ Association Lee Heng Kwei Secondary School.
Students are required to submit an innovative and feasible digital marketing proposals for ParknShop’s within a specified time. Subsequently, students will present and explain their plans to a judging panel composed of scholars and industry experts.
After an intense competition, the championship was won by Diocesan Girls’ School, PRxperts won the first runner-up, Shatin Tsung Tsin Secondary School won the second runner-up, Hong Kong Teachers’ Association Lee Heng Kwei Secondary School won the third runner-up, Law Ting Pong Secondary School and TWGHs Sun Hoi Directors’ College won the Excellence Award.
We sincerely thanks all students, colleges, and industry partners for their participation in making this Hackathon a complete success!
