Dr Crystal WU

BBA-GB Associate Programme Director

Assistant Professor
Department of Marketing

  • (852) 3963 5785
活跃
的学者
  • 51引用
  • 3H 指数

学术及专业资质

PhD (LU)
MPhil (LU)
BEcon (GDUFS)
Solicitor (admitted in Australia)

简历

Dr. Crystal Wu obtained her PhD in Management from Lingnan University. Crystal teaches management related courses including Business Policy and Strategy, Corporate Social Responsibility, Organizational Behavior, Management of Change, Service Leadership, etc. Crystal has provided consultation and supervision on students’ service-learning projects.

研究与教学范畴

  • Ethics, Consumer Behavior, Online Reviews, Servant Leadership, Service Learning.

学术贡献

Journal Papers

  • Wu, C. X. & Snell, R. S. (2024). Examining the follower-related antecedents and effects of servant leadership in the PRC and Hong Kong. Asia Pacific Business Review, 30(1), 1-32. https://doi.org/10.1080/13602381.2022.2130633 (ABDC: B)
  • Chuang, C. M., Wu, C. X.*, & Snell, R. S. (2023). How do online travel reviews facilitate informed purchase decisions?. Asia Pacific Journal of Tourism Research, 28(4), 323-340. *Corresponding author https://doi.org/10.1080/10941665.2023.2228939 (ABDC: A)
  • Wong, A. H. K., Wu, C. X., Whitla, P., & Snell, R. S. (2022). How LMX and marketing capabilities guide and motivate customer-facing employees’ learning. Journal of Business Research, 138, 161-169. *Corresponding author https://doi.org/10.1016/j.jbusres.2021.09.002 (ABDC: A)
  • Chen, T., Snell, R., & Wu, C. X. (2018). Comparing the Effects of Service-Learning versus Non-Service-Learning Project Experiences on Service Leadership Emergence and Meaning Schema Transformation. Academy of Management Learning & Education, 17(4), 474-495. https://doi.org/10.5465/amle.2016.0309 (ABDC: A*)

研究资助与奖项

  • Co-Investigator, Examining the role of Benefit Corporations (B Corps) in deriving shared value and achieving Sustainable Development Goals (SDGs). HK$363,385, Faculty Development Scheme, Funding Body: Research Grants Council, Hong Kong, 2024-2025.
  • Co-Investigator, Examining the Social Innovation and Shared Value Processes and Mechanisms of Social Enterprises in Hong Kong. HK$102,325, Financial Support for Pilot Work for Resubmission of FDS Proposal, Hong Kong Metropolitan University, 2022.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2022-23.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2021-22.
  • Research Achievement Award, The Hang Seng University of Hong Kong, AY2020-21.

商业与专业参与

  • Certified Internal Auditor (Inactive).
  • Solicitor (admitted in Australia)