Dr Luk received his undergraduate degree in Marketing and master’s degree in Global Business Management from City University of Hong Kong. He was then awarded the Doctor of Business Administration from The University of Newcastle, Australia. After graduation, Dr Luk has accumulated for more than 10 years of practical experience in the area of marketing and advertising. Before joining The Hang Seng University of Hong Kong, Dr Luk had 11 years of teaching experience by working as a lecturer at the Community College of City University and College of International Education, Hong Kong Baptist University.