香港恒生大学
香港恒生大学商学院

Dr Sunny CHAN

BBA-MKT Associate Programme Director

Lecturer
Department of Marketing

  • D733B
  • (852) 3963 5262
活跃
的学者
  • 8引用
  • 1H 指数

学术及专业资质

PhD (Curtin University)
MEcon (The University of Hong Kong)
BBA (Lingnan University)

简历

Dr. Sunny Chan received his Bachelor Degree in Business Administration (first-class honors), his Master Degree in Economics (with distinction), and his PhD degree (in Marketing). He has many years of teaching experience in tertiary institutions, teaching a wide range of courses in marketing, management, economics, and statistics. His research interests include business ethics and word-of-mouth communications.

研究与教学范畴

  • Business Ethics
  • Socially Responsible marketing
  • Pro-social consumption

学术贡献（出版、学术会议、著作、著作章节等）

Journal Articles 

  • Chan, F. Y., Chan, H. F., & Tang, F. (2017). The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), 78-93. https://doi.org/10.1080/09593969.2016.1221843 (ABDC: B)

Conference papers

  • Haksin Chan and Sunny Chan (2023), “Heuristic Processing of Pictures in Product Reviews”, The ANZMAC 2023 conference
  • Chan, Sunny & Haksin Chan (2022), “Platform design and review favourability: a construal level perspective”, The ANZMAC 2022 conference. 
  • Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress. 
  • Lau, Alex, Sunny Chan, and Haksin Chan (2018), “Effects of Photos on eWOM effectiveness,” The 27th World Business Congress. 
  • Chan, Fanny F. Y., Sunny H. F. Chan, and Felix Tang (2014), “Learning-orientation and Trustworthiness: Two key components of corporate image in the Asian retail context,” 2014 Global Marketing Conference. 

商业与专业参与

  • Editorial Review Board Member, Journal of Global Scholars of Marketing Science (2023 – present)
  • Ad Hoc Journal Reviewer:
    • Asian Journal of Business Ethics
    • Journal of Research in Interactive Marketing