Mr Clive FAN

Lecturer
Department of Marketing

学术及专业资质

Advanced PGDE (CUHK)
GradCert Admin (ACU)
PGDE (HKBU)
DipM (CIM)
MEd (CUHK)
MBA (MUBS)
BBA (PSU)

简历

Mr Fan is one of the academics in the Department of Marketing at The Hang Seng University of Hong Kong. He holds two master degrees in business administration and education respectively. He has acquired tremendous years of experience in secondary school teaching, as well as in consumer products marketing, shipping and forex trading business before joining Hang Seng School of Commerce in 2007. His teaching area includes business and management, marketing and sales force management.

研究与教学范畴

  • Sales management
  • Ethical marketing

学术贡献(出版、学术会议、著作、著作章节等)

  • Yue, H. Y., Chung, H. K., Fan, Clive W. N., and Poon, C. M. (2018), “How Customers’ Demographic Background and Personality Affect the Effectiveness of Still Picture Advertisement,” The 27th World Business Congress.
  • Yue, H., Pang, W., Tam, C., and Fan, Clive W. N. (2017), “Does Spending More Time on Facebook Makes Users Engage in Politics?” IEEE International Symposium on Multimedia (ISM).

商业与专业参与

  • Associate Member, The Chartered Institute of Marketing, UK