Mr Roy YING

Senior Lecturer
Department of Marketing

学术及专业资质

B.Comm. (UBC)
Msc. Corp Governance (HKBU)

简历

Roy Ying is a PhD candidate in the final stage of his doctoral research at Curtin University, focusing on employees as brand influencers. He holds an MSc in Corporate Governance from Hong Kong Baptist University and a Bachelor of Commerce from the University of British Columbia.

Roy volunteers as Co-Chair of the Advocacy and Policy Research Committee at the Hong Kong Institute of Human Resource Management, where he leads industry research initiatives that inform government policy development on workforce and human resource matters.

Before joining academia, Roy had over 30 years of professional experience spanning corporate communications, public affairs, CSR, and stakeholder management with senior roles at MTR Corporation, Jardine Matheson, HK Trade Development Council, HK General Chamber of Commerce, and the Royal Institution of Chartered Surveyors.

Roy is a regular media commentator on marketing and management issues. He writes columns for China Daily (Hong Kong edition), E-Digest Hong Kong, and CTgoodjobs.hk, and contributes to South China Morning Post, Mix Meeting Magazine, and Master Insight.

研究与教学范畴

  • Influencer Marketing, Consumer Psychology
  • Organizational Behaviour, DEI

学术贡献

    Journal Articles

  • Ying, R. (2024). An exploratory study on motivations in meaningful internship experience: what is in it for the supervisors?. Asian Journal of Business Ethics13(Suppl 1), 57-85.
  • Conference Proceedings

  • Ying, F. R. (2024). Role of employee as information influencer: An examination of employee generated content (EGC) in a crisis context. In C. Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit (p. 26). ISBN: 978-1-3999-9060-8
  • Chan, SY Raymond, Tang ST, Ying F Roy and Tam SW (2011), “Media Coverage of Corporate Governance Scandals and Stock Market Returns,” Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
  • Industry Journals

  • Moir, Michael, Brooke, Margaret, Cheung Adrian, Ying F Roy, DiStefano, Lynn and Ho, Daniel and Lee, Hoyin (2016), “Adaptive Reuse of Built Heritage in Hong Kong – Integrated Conservative Approach for Development,” Royal Institution of Chartered Surveyor Professional Journal – Insight Paper Series
  • Media Articles

  • Column articles on China Daily Hong Kong Edition
    https://www.chinadailyhk.com/hk/article/Roy_Ying
  • Column articles on E-Digest Hong Kong (Chinese)
    https://www.edigest.hk/author/%E6%AE%B7%E6%9A%89/

  • Column articles on CTgoodjobs.hk (Chinese)
    https://cthr.ctgoodjobs.hk/Blog/roy-ying
  • Contributing articles on The Times Higher Education
    https://www.timeshighereducation.com/campus/authors/roy-ying
  • Contributing articles on Master Insight (Chinese)
    https://www.master-insight.com/tag/63772

商业与专业参与

  • Member, Hong Kong Institute of Human Resources Management
  • Member, Hong Kong Professional & Senior Executive Association