香港恒生大学
香港恒生大学商学院

Professor Shintaro OKAZAKI

Professor of Marketing
King’s College London

简历

Professor Shintaro Okazaki is Chair in Marketing at King’s Business School. He obtained his PhD. from the Autonomous University of Madrid, Spain. Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. He also has more than 20 years industry experience, including a managerial position at a multinational corporation in Tokyo.

学术贡献（出版、学术会议、著作、著作章节等）

Selected Publications

  1. Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022). Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience. Journal of the academy of marketing science, 50(6), 1198-1218. https://doi.org/10.1007/s11747-022-00892-5
  2. Hewett, K., Okazaki, S., & Price, L. L. (2022). Marketing and Public Policy in a ‘Runaway World’: A Commentary. Journal of Public Policy & Marketing, 41(3), 211-212. Article 2. https://doi.org/10.1177/07439156221093598
  3. Okazaki, S., Plangger, K., Roulet, T.& Menéndez, H.D. (2021). Assessing stakeholder network engagement. European Journal of Marketing, 55(5), 1359-1384. https://doi.org/10.1108/EJM-12-2018-0842