Overview
This module serves as an introductory course on Artificial Intelligence (AI) designed for business students across various undergraduate programmes. It aims to unpack AI by exploring its history, fundamental principles, and current capabilities, including Generative AI and Agentic AI in a business context.
The module focuses on the practical application of AI tools in business processes and daily lives, while critically examining the ethical, legal, and social implications of a data-driven society. Students will develop the “AI literacy” necessary to collaborate effectively with intelligent systems and navigate the future of work.
Learning Outcomes
Upon completion of the Module, students should be able to:
- Describe the fundamental concepts, history, and key terminologies of AI.
- Apply generative AI models and tools (e.g., LLMs, image generators, Agentic AI tools) to solve practical problems and enhance productivity.
- Analyse the impact of AI technologies on various business processes and workflows in traditional and start-up businesses
- Critically evaluate ethical and legal issues related to AI, such as bias, privacy, copyright, and misinformation. Formulate strategies for responsible AI adoption in professional and personal contexts.
Module Content
- Fundamental Concepts, History, and Terminology
- Generative AI and Productivity
- AI Transformation in Traditional and Start-up Businesses – Processes and Workflows
- Ethics, Legal Issues, and Responsible AI
Pedagogical Methods
- Computer Laboratory
- Exercises and Problems
- Case Studies
- e-Learning / Computer Software Application
Assessment Methods
Class Participation
10%
Individual Assignments (including quizzes)
20%
Group Project – Report, Presentation and Demonstration
30%
Examination
40%
Total:
100%
Veriguide
University Policy on the Use of VeriGuide (Extract)
The definition of “Plagiarism” and the College policy regarding the use of VeriGuide are shown in the Degree Student Handbook 2016-17 (Section 12: Plagiarism, page 19) and are extracted below for your reference.
Definition of Plagiarism
“Plagiarism” is an act that comprises borrowing the work of others, including printed and online resources, as one’s own work without proper citation or acknowledgement. The use of other’s work may include such practices as copying source materials, paraphrasing or translation of source materials, citing other’s work without proper citations or acknowledgements, paraphrasing the author’s ideas, etc.
The College adopts zero tolerance to plagiarism.
The Use of VeriGuide
All students are required to use the VeriGuide software for originality check before submitting an essay/ report assignment weighting more than 15% of the overall module and attach the originality check report to the assignment. The submission date of the assignment and the VeriGuide check, whichever the later, would be taken as the final submission date of the assignment. Use of the VeriGuide is mandatory for all modules, except with modules which by their very nature render the use of the VeriGuide inapplicable, e.g. accounting, interpreting modules, etc.