Level 6
PUTONGHUA
FULL-TIME: 1 YEAR
PART-TIME: 2 YEARS
FULL-TIME
PART-TIME
Programme Objectives
- Equip students with knowledge of business management and strategies within a Chinese and international context, thereby enhancing their proficiency in both regional and global business environments;
- Promote ethical leadership and corporate responsibility, aligning business practices with environmental, social, and governance (ESG) principles;
- Develop proficiency in digital transformation, data analytics, and artificial intelligence (AI), with an emphasis on applying these technologies to support intelligent and critical decision-making in the evolving business landscape;
- Strengthen understanding and integration of management theories and practices, particularly in diverse and inclusive workplaces; and
- Foster critical and innovative thinking abilities, enabling students to solve complex business problems effectively.
Programme Intended Learning Outcomes
Upon completion of the Programme, students should be able to:
- Critically evaluate business strategies and propose viable recommendations for enhancing sustainable development and the competitive advantages of businesses;
- Engage in ethical reasoning and sustainability principles to business management, showing commitment to corporate social responsibility;
- Utilise advanced technological tools and data analytics to optimise business strategies and operations;
- Demonstrate competence in applying management theories to real-world scenarios, especially across diverse and inclusive norms and practices;
- Apply critical, analytical, and innovative thinking to assess business management and operations, especially in Chinese-speaking environments.
Academic Structure
Modules
Financial Accounting and Reporting
Economics and Finance for Managers
Organisational Behaviour
Marketing Management
Strategic Management in a Global Context
AI, Data Analytics, and Robotics in Business
Modules
Strategic Brand Management
Entrepreneurship and Innovation
Wisdom of I-Ching in Business Context
ESG Strategies and Business Sustainability
Corporate Finance and Governance
Finance and Financial Technology (FinTech)
Digital Marketing and Social Media Strategies
Management as a Liberal Art
Advanced-Level Management Theories and Skills
Management Accounting for Decision Making
Module
Capstone Project and Seminar Series
Optional
Chinese Language Enhancement
English Language Enhancement
Education Pathways
Numerous local and overseas tertiary institutions offer advanced research or taught programmes in business and related fields, such as MPhil, PhD, and DBA, providing diverse academic advancement opportunities for graduates of the Programme.
Employment Pathways
Graduates will be well-prepared to assume high-level positions, utilising their advanced knowledge in business management, digital technology applications, and ethical leadership. The industries listed, including finance, technology, consulting, and non-profits, reflect the comprehensive and versatile training provided by the MBA (in Chinese). These career pathways are tailored to leverage the unique skills imparted by this MBA, enhancing graduate appeal to employers in both Chinese- speaking markets and global settings.
Graduates may fill up the following posts:
- Business Development Manager
- Strategic Planner
- Financial Analyst
- Marketing Director
- Operations Manager
- Human Resources Director
- Sustainability Manager
- Entrepreneur/Startup Founder
- Corporate Social Responsibility (CSR) Manager
- Chief Technology Officer
- Risk Management Director
Information of Qualifications Framework (QF)
Master of Business Administration (in Chinese) is recognized under the Qualifications Framework (QF).
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Area of Study (QR)
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