Level 5
ENGLISH
4-YEAR
FULL-TIME, FACE-TO-FACE
Programme Highlights
The BBA-MKT Programme aims to provide students with professional marketing training, foundational business knowledge, and liberal arts education. Not only does it equip students for personal growth and professional development, but it also enables them to undertake further studies in marketing or any business-related discipline. Graduates are expected to exhibit a high level of professionalism and integrity, and to excel in corporate or entrepreneurial careers.
The programme curriculum is designed to empower aspiring marketing talents and future business leaders with cutting-edge knowledge and skills to tackle the opportunities and challenges in the 21st-century global digital age. This innovative BBA-MKT programme places a strong emphasis on experiential, interactive, project-based, and case-based learning, enabling students to uncover business opportunities while fostering their problem-solving abilities, creativity, and strategic thinking skills.
Programme Intended Learning Outcomes
Upon completion of the Programme, students should be able to:
- address professional and personal challenges through the application of inter-disciplinary and multi-disciplinary knowledge acquired;
- possess effective communication ability in a business environment, work as team players to integrate effectively the skills and knowledge developed, and manage independent lifelong learning;
- evaluate own contributions and responsibilities in becoming responsible employees, business leaders and business partners;
- possess broad horizons and be inquisitive about various global issues and developments such as politics, cultures, social sciences and technologies;
- have a solid foundation of theoretical knowledge in marketing and related areas in the first two years of studies, on which to build further studies; and
- acquire a broader knowledge relating to advanced concepts in marketing in the final two years and apply such knowledge to practical situations.
Academic Structure
The BBA (Hons) in Marketing is a four-year programme. Each module comprises three credits (except for three English modules, which are worth two credits each), with each credit involving a minimum of 15 contact hours. Students are required to complete at least 41 modules, totaling 120 credits.
Modules
Core
Elective
Common Core Curriculum
10
6
Business Education
10
/
Marketing
2
10
Free Elective
/
3
Credits in total
- The number of modules taken by Year 2 and Year 3 entrants may vary. Credits may be transferred for modules successfully completed at other recognized tertiary institutions.
Career Prospects
After four years, the BBA-MKT graduates will enter the job market fully ready to:
- Manage traditional and digital operations
- Advance personal and organisational goals
- Recognise global trends in the local context
- Keep a high level of professionalism and ethics
- Excel in communication skills and teamwork
- Transcend cultural and national boundaries
Our graduates have a wide range of career options, with some pursuing advanced degrees and others launching careers in roles such as:
- Advertising Account Executive
- Digital/ Social Media Marketing Executive
- Events and Public Relations Officer
- Product Marketing Manager
- Brand Manager
- Marketing Researcher / Analyst
Student Achievements
Marketing Graduate of the Year 2024
Information of Qualifications Framework (QF)
Bachelor of Business Administration (Honours) in Marketing is recognized under the Qualifications Framework (QF).
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Area of Study (QR)
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