“Students were not just asking where we rank — they wanted to know how our programmes prepare them to make real decisions in a complex world,” shared by Professor Victor Lau at the Wuhan station. “That shift in conversation tells us we’re in the right place.”
From Beijing to Shanghai, the 2026 China International Education Exhibition Tour (CIEET) proved to be more than a promotional roadshow. It served as a timely pulse check on how postgraduate business education is being reassessed by a new generation of Mainland students. For the School of Business, participation in this year’s tour marked a deliberate shift beyond visibility — towards trust, relevance and long‑term brand building in the taught postgraduate space.
Organised by the Chinese Service Center for Scholarly Exchange (CSCSE), the 31st CIEET was held across Beijing, Chengdu, Zhengzhou, Wuhan and Shanghai from 10 to 20 April 2026, bringing together global institutions, students, parents and education stakeholders under the theme “Inclusion and Collaboration: For a Safe, Reliable and High‑quality International Education.”
A Leadership Presence That Signals Commitment
The School of Business was represented by an experienced delegation across multiple cities, underscoring its strategic commitment to the Mainland market — not only through booth presence, but through leadership visibility and academic dialogue.
Dr Julia Liu, Master of Business Management Programme Director, joined the Beijing station, engaging directly with prospective students. Professor Victor Lau, Associate Dean (Taught Postgraduate Programmes) and Master of Business Administration (in Chinese) Programme Director, together with Ms Fiona Fong, Postgraduate Programme Manager, attended all other stations, ensuring continuity of engagement across regions.
Beyond one‑to‑one consultations, Professor Lau delivered dedicated sharing sessions in Chengdu and Wuhan on the topic:
《面向未來的商學教育：培育具國際視野的未來商業領袖》
(Business Education for the Future: Nurturing Globally‑Minded Business Leaders)
The sessions reframed business education not merely as credential acquisition, but as a process of cultivating global outlook, ethical leadership and long‑term decision‑making capability in an increasingly uncertain environment. “What I found most encouraging,” Professor Lau observed, “was that students were looking far ahead. They were not asking what job they could secure next year, but what kind of leader they might become ten years from now.”
Looking Ahead
As global higher education continues to navigate rapid change, platforms like CIEET remain critical touchpoints between institutions and the communities they serve. For the School of Business, CIEET 2026 was not a one‑off appearance, but part of a longer‑term strategy to build recognition through substance, trust through dialogue, and programme identity through sustained engagement.
