The School of Business of The Hang Seng University of Hong Kong (HSUHK) recently visited Nanchang, Jiangxi, and set up a postgraduate programme consultation booth at Jiangxi Science & Technology Normal University. Through face‑to‑face interactions, the School engaged with undergraduate students and introduced the learning pathways of its taught postgraduate programmes, as well as information on pursuing further studies in Hong Kong.
On the day of the event, a steady stream of students visited the consultation booth. Many enquiries were raised by students from non‑business academic backgrounds who were interested in understanding whether their disciplinary training would be suitable for admission to a business master’s programme. Other students enquired whether it would be appropriate to pursue management‑related postgraduate studies immediately after graduation without prior work experience. These questions reflected the practical considerations and concerns commonly faced by students during the stage of postgraduate study planning.
Dr LIAO Yi, Eko, Associate Director of the Master of Business Management (MBM) Programme, was present at the consultation booth throughout the event and responded to a wide range of enquiries from students and parents regarding further study options. Dr Liao explained that the MBM programme is designed to assist graduates from diverse academic backgrounds in building systematic knowledge in business and management. It was also emphasised that postgraduate study does not necessarily require students to have a clearly defined career direction at the outset; rather, the programme provides an opportunity for students to gradually develop management thinking and analytical skills, laying a solid foundation for future development.
During the exchanges, some students shared that they were considering whether to enter the workforce directly after graduation or to continue their studies, and raised questions about the learning mode and the adaptation experience of studying in Hong Kong. Drawing on observations from previous students’ learning experiences, Dr Liao shared relevant insights and encouraged students to plan their postgraduate study and career pathways prudently, taking into account their interests, abilities, and long‑term development goals.
Many students remarked after the consultations that the one‑to‑one, on‑site interaction enabled them to gain a more concrete understanding of programme design and study arrangements. Compared with relying solely on online information, the face‑to‑face consultations helped students reflect more clearly on their future study choices.
The establishment of the postgraduate programme consultation booth at Jiangxi Science & Technology Normal University provided the School of Business of HSUHK with a valuable opportunity to engage directly with Mainland Chinese students. The School will continue to organise a range of recruitment and engagement activities, offering clear and practical programme information to prospective students interested in business postgraduate studies, and supporting them in planning their future academic pathways.