We are pleased to share a recap of our recent Marketing Research Seminar featuring Prof. Yuxin Chen from NYU Shanghai, a member of the Department’s Academic Advisory Board, who delivered an engaging presentation on “Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions” on January 26.
Before the seminar, we organized individual consultations for Prof. Chen and our faculty, fostering collaborative discussions on current research initiatives and marketing challenges. During the seminar, Prof. Chen explored the intricate relationship between cultural dynamics and global marketing strategies, highlighting how cultural factors can significantly impact product promotion and positioning in diverse markets. Our faculty members gained valuable insights into effective strategies for leveraging cultural elements to enhance product acceptance and brand loyalty across different regions.
