On 24 September 2026, the Department of Marketing (MKT) hosted the briefing session for the HSUHK x KMB Advertising Collaboration. The highly anticipated event drew an impressive turnout of over 100 students eager to participate in this unique experiential learning opportunity.
Gaining Real-World Industry Insights
We were deeply honoured to welcome Ms. Carmen Ng, Head of Customer Experience Department at KMB, as our guest speaker. Ms. Ng shared invaluable insights into KMB’s rich heritage, their innovative pet bus and tour bus services, and their commitment to ESG (Environmental, Social, and Governance) initiatives. This meaningful partnership exemplifies the MKT Department’s ongoing commitment to bridging the gap between academia and the business sector, providing our students with a platform to tackle genuine commercial challenges.
Engaging Conversations
The session was marked by dynamic and engaging conversations. Our students seized the opportunity to interact directly with Ms. Ng, asking thought-provoking questions about brand innovation and modern customer experiences.
We extend our sincere gratitude to Ms. Carmen Ng for her inspiring sharing. We look forward to seeing the creative ideas our students will develop as this collaboration progresses.
