Mr Eric CHEE

Associate Head
Principal Lecturer
Department of Marketing

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Academic & Professional Qualifications

MBA (University of London)
PGCE (HKU)
BBA (CUHK)

Biography

Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.

Research and Teaching Interests

Cultural marketing, customer relationship management, marketing communications

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Eric Y.F. Chee, Christy S.W. Ng, Sara S.C. Wong, & Raymond K.C. Leung. (2020). How Nintendo Became One of the World’s Largest Electronic Game Companies: Secret of Success. Academy of Asian Business Review, 6(2), pp.55-80.
Lawrence Lo, Eric Chee (2016), “Re-examine the Conceptual Frameworks of Conspicuous Consumption”, presented at the 6th Global Business and Finance Research Conference, Taiwan.
Fanny Chan, Eric Chee (2018), “The Portrayal of Alcoholic Consumption in Movies and its Relative Impacts”, presented at the 27th World Business Congress, Hong Kong.
Lam, Calvin, Felix Tang, Eric Chee (2018), “Habit Formation Process of In-game Advertising on Unconsciously Activated Behavior”, presented at the 27th World Business Congress, Hong Kong.

Research Grants and Awards

“Promoting Sustainability Development Goals to Generation Z in Hong Kong,” Sustainable Development Grant, the Institute for Youth Sustainability Leadership, the Hang Seng University of Hong Kong, Co-Investigator.

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