Dr Karen YEUNG

BBA-GB Programme Director
Senior Lecturer
Department of Marketing

Academic & Professional Qualifications

DBA (University of Newcastle)
MBA (Australian National University)
PGDE (Hong Kong Polytechnic University)
BA (City University of Hong Kong)

Biography

Dr. Yeung is a Senior Lecturer at The Hang Seng University of Hong Kong with extensive experience in teaching undergraduate and postgraduate programmes. She specializes in delivering courses such as Marketing Management, Marketing Research, Principles of Marketing, and Introduction to Business. Her research focuses on social media and consumer ethics, examining emerging trends and their implications for marketing strategies.

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Journal Article

  • Chan, H.F. S., Tang, F., and Yeung, K.Y.K., “Courtesy or integrity: what constitutes a stakeholder-caring image?”, Asian Journal of Business Ethics, 12, 257-284. https://doi.org/10.1007/s13520-023-00173-6
  • Lo, W. T., Chan, H., Tang, F. and Yeung, K. Y., “Consumer Ethics: Insights from Business Professionals”, Asia Pacific Journal of Marketing and Logistics, 32(3), 664-680. https://doi.org/10.1108/APJML-07-2018-0273
  • Yeung, K.Y., and John Stanton (2016), “An Exploratory Study of Hong Kong Consumers’ Use of Social Network Sites (SNS) for Product Information Search”, Global Business & Economics Anthology, 2, 181-193.

Conference papers

  • Tang, F., Chan, S., and Yeung, K. (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong”, The 27th World Business Congress

Book Chapter

  • 楊筠瑜、陳慰敏 (2018), 《君子企業調查歷年回顧_旅遊業》, 真.君子: 商贏之道 (初版). 明文出版社.